Industry News

Anything Possible Brands Names Terry Pederson VP of Sales

Anything Possible™ Brands has added Terry Pederson to its leadership staff with the role of Vice President of Sales. Pederson has more than 35 years of fishing tackle manufacturing industry experience.

“The growth of Anything Possible Brands in the fishing industry is greatly supported by our addition of Terry to our team,” said Anything Possible Brands President and Founder Ralph Duda III. “Terry’s experience in leading sales in his previous endeavors will pay huge dividends for our company going forward. He will immediately enhance and broaden our reach to the consumer and we’re very happy to have him on board.”

Pederson comes to Anything Possible Brands continuing his illustrious career that includes holding the same role for Lew’s Holdings and Daiwa Corporation USA. He also was on the Board of Directors at Daiwa and the American Sportfishing Association (ASA).

Among Pederson’s new responsibilities will be strategic planning and competitive sales analysis, forecasting and budgeting, national account management, contract negotiations, sales team training, P&L analysis, sales management, program development, specialty market sales, inter-department sales management and building strong customer relations.

“I have ambitious goals for Anything Possible sales growth and I’m eager to continue the excitement surrounding the Anything Possible brands,” said Pederson. “Growing relationships and earning trust with customers has been a large part of my success.”

Pederson enjoys fishing and frequents the water around Catalina Island in southern California near his home with his wife Andrea. Golfing and riding his Harley are also on his to do list when he has the time.

ProFISHiency® is the company’s newest brand and offers outstanding bait cast, spincast and spinning rods and reels. Kids Casters® has established itself as a leading producer of spincast and spinning gear for the youth angler including the popular licensed brands of Paw Patrol, My Little Pony, PJ Masks and L.O.L. Surprise!. Perfection Lures™ includes the Sure Hook Up upright jigs and Neko and Ned rig set ups.

To learn more about Anything Possible Brands and their product offerings, please visit Anything Possible.

About Anything Possible Brands

Anything Possible Brands is a leading supplier of innovative fishing tackle. Our products span from rods, reels, and combos–to fishing lures, apparel and accessories. Our brands and licenses target a wide group of anglers from children to teens, young adults to elderly and recreational anglers to avid anglers. We offer our customers innovation, quality and unmatched customer service.

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