WTR 3006 | Outdoor Sports Industry

3006 – .30-06 Outdoors was formed in 2007 by company owner and founder Matt Minshall. After twenty plus years in the retail end of the industry at his family’s archery and fishing store, Matt was ready to try something different. Not wanting to leave the outdoor industry that he knew so well, he decided on the manufacturing side of the industry. Matt sold his beloved fishing boat and some of his musical equipment to raise some start up capital. He then cleaned out his garage and stocked it with the first round of product. As we all know, 2008 was the beginning of one of the worst economic times this country has ever seen, but .30-06 Outdoors managed to survive through it and grow. In 2011, .30-06 Outdoors moved into a 5000-square foot office/ warehouse space. After three more expansions, more room was still needed. In 2014, Matt was blessed enough to purchase the entire 47,000-square foot building that was previously rented. .30-06 Outdoors now has product placement in ten countries on three continents.

Scent Kapture – Scent Kapture started as an innocent conversation at our family Christmas. My two brothers and I were telling stories about pheasant hunting trips in below freezing temperatures and fishing trips that we took with our dad. The three of us began brainstorming business ideas revolving around our passion to hunt and fish. I have been working in the “liquids” business with cosmetology products in the professional beauty industry for fifteen years, and I started researching new technology in scent elimination liquids. After extensive research, we found a proprietary blend of ingredients that encapsulates and eliminates odors on contact, and we began testing formulas immediately. After much testing with feedback from other professionals and experienced hunters, we have refined the formulas to be one of the top competing and best working products in the outdoor sports industry. Our formulas were all professionally formulated from scratch – with the hunter in mind.  

Yeti – In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear.   But the coolers available at the time just weren’t up to our outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times. That frustration led us to a solution.


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