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Madison, Wis. – August 21, 2008 – Pheasants Forever (PF) announces Cabela’s will continue the tradition of serving as presenting sponsor for National Pheasant Fest, to be held February 6th, 7th  and 8th at Exhibition Hall at the Alliant Energy Center in Madison, Wisconsin. The Nebraska-based outdoor retailer was the presenting sponsor for the previous three National Pheasant Fests – in Saint Paul, Minnesota (2008), Des Moines, Iowa (2007) and Omaha, Nebraska (2005).

National Pheasant Fest 2009 presented by Cabela’s will be Pheasants Forever’s (PF) fifth such event, combining a national consumer show, habitat seminar series, and family event complete with puppies, tractors, shotguns, and art. This annual gathering has grown into the nation’s largest event for upland hunters, farmers, sport dog owners and wildlife habitat conservationists. In fact, the nearly 30,000 people that attended this past year’s event in Saint Paul helped make that the largest PF event ever held.

“Cabela’s is proud to partner with our friends at Pheasants Forever and again serve as presenting sponsor of National Pheasant Fest,” said Dennis Highby, President and Chief Executive Officer of Cabela’s. “Conserving wildlife and wild lands is an important part of Cabela’s mission as evidenced by our long-standing relationship with Pheasants Forever and ongoing support of National Pheasant Fest.”

“We’re extremely excited to bring our signature event to Wisconsin for the very first time and just as excited to have Cabela’s on board as presenting sponsor for National Pheasant Fest 2009,” said Howard Vincent, PF’s President and Chief Executive Officer.

For more information about National Pheasant Fest 2009 presented by Cabela’s, please contact Pheasants Forever toll free at (877)773-2070 or log onto www.NationalPheasantFest.org.

Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise.  Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter.  Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.


Pheasants Forever

Pheasants Forever and Quail Forever are non-profit conservation organizations dedicated to the protection and enhancement of pheasant, quail, and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. PF/QF has more than 129,000 members in 700 local chapters across the continent.