20090822_RockyMnt_processMISSOULA, Mont.—More than 6,500 conservation projects completed. Over 5.7 million acres of habitat, mostly on public land, enhanced or protected. Nearly 600,000 acres opened or secured for public access. These and other milestone achievements of the Rocky Mountain Elk Foundation wouldn’t be possible without partners like Cabela’s.

One of the organization’s longest and most generous supporters, Cabela’s has announced renewed sponsorship of several RMEF initiatives for 2010.

“Conservation and stewardship of wildlife and wild lands is at the core of our business,” said Cabela’s Chief Executive Officer Tommy Millner. “We’re proud to partner with and support the Rocky Mountain Elk Foundation in their efforts to preserve the heritage of conservation that’s so important to our customers and our employees.”

For 2010, Cabela’s is again donating gift cards and merchandise used as premiums in RMEF membership drives, contributing items for auctions and other fundraisers, underwriting the RMEF 2010 conservation art print, sponsoring Elk Camp seminars and the Elk Country Legacy mission campaign, and more.

“Cabela’s is more than the World’s Foremost Outfitter—it’s one of the reasons why RMEF has become a premier force for conservation. Words don’t express our gratitude nearly as well as our rising numbers of completed projects and conserved acres,” said Steve Decker, vice president of marketing for RMEF.

He added, “We thank everyone at Cabela’s for their long and continuing partnership.”

Visit Cabela’s at www.cabelas.com.


About the Rocky Mountain Elk Foundation:

Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.7 million acres—a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s? has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter?. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB? Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”