GREENSBORO, N.C. – Starting in fall 2008, Wrangler® ProGear™ will take advantage of the exclusive right to incorporate the successful Mossy Oak® Break-Up® and the new Treestand® camouflage pattern into several of the brand’s popular denim hunting garments.
“Wrangler is a time-tested, well-known brand that is synonymous with hardworking, active, outdoors people,” said Butch English, Executive Vice President of Sales and Marketing at Mossy Oak. “Mossy Oak is thrilled to be associated with a brand that makes quality gear for outdoorsmen regardless of their pursuit.”
By integrating Mossy Oak’s realistic, 3-D patterns into denim, Wrangler ProGear will strengthen a well-established reputation for offering the most innovative, durable, premium quality outdoor clothing on the market.
“The exclusive agreement between Wrangler ProGear and Mossy Oak establishes a partnership that creates garments to satisfy all outdoor enthusiasts. Specialty retailers will be able to offer garments that are the ultimate in concealment, comfort and protection,” said Jerry Guiliano, merchandise manager, Wrangler Specialty Apparel.
Hunting garments constructed of nine ounces and higher cotton denim provide hunters with the ideal blend of durability, fit, quiet function and overall comfort. The fabric also allows Wrangler ProGear to continue offering design innovations such as its room2move™ fit that affords maximum flexibility even in confined spaces like treestands.
Wrangler ProGear will introduce the fall 2008 line to retailers this winter and will display them at the 2008 SHOT Show at the Las Vegas Convention Center, February 2-5. The full Wrangler ProGear collection includes nine-pocket hunter pants, classic five-pocket hunter pants, lined camo jeans, upland jeans, camo flannel field shirts, guide shirts with blaze orange, shooter shirts, camo tees in short and long sleeves, and the Pro Stalker camo jacket.
Wrangler ProGear garments are sold through specialty retailers nationwide. For more information or to locate a nearby retailer, visit progear.wrangler.com or call 1-888-784-8571.
Wrangler produces official licensed products of Mossy Oak/Haas Outdoors Inc. Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions and Mossy Oak Properties.