Shooting News

SHOOTER’S CHOICE 40th ANNIVERSARY: REFRESH AND REVISION

Lyons Falls, NY: Shooter’s Choice is excited to announce their 40th anniversary and is marking the milestone with several changes, including a branding refresh and updates to their cleaning kit line. These changes are key to reestablishing Shooter’s Choice as a competitive, quality option for gun cleaning and repositioning it as the long-trusted Gun Care Professionals.

As part of the brand refresh, Shooter’s Choice is introducing a bold new face of color. The vibrant update is the most notable change for the brand and comes after much consideration and collaboration between the marketing and sales teams at Shooter’s Choice.

“We knew a change was needed to better align our brand with our vision,” said Mark Komondor, Creative Director. He continued, “To further establish itself, we shifted the brand to be bolder, while also giving it a unique style that called back to previously used elements, including the logo, colors, and fonts. With respect to those key historical aspects, we also set out to differentiate the brand from competitors with new concepts.”

In concert with the brand refresh, Shooter’s Choice also launches new cleaning kits. They position the brand competitively in the current market, ensuring a quality product at a budget conscious level. The new kits will be available in popular single caliber configurations: .22 caliber, .30 caliber, 9mm, .40 caliber, .45 caliber, and 12 gauge; with private label opportunities available at low minimum quantities. Coinciding with the release is the addition of new mops, brushes, and jags also at conscientious retail prices.

“This is an undertaking born by our passion for firearms,” offered Bill Kleftis, CEO. “We were able to elevate the quality of our kits when compared to others in the market, infusing our standards and practices by working closely with our partner and completing final assembly in our US facility. We are able to create the best value brand by combining our partner’s assets with several USA made key components, such as our FP-10 Lubricant Elite® CLP, in every kit.”  

Available now, consumers can expect to see these kits available in stores soon. Find more information at shooters-choice.com.

Shooter’s Choice has spent the last 40 years carefully formulating products that perform and provide the very best care for firearms.  The line of cleaners, lubricants and protectants is used by professionals and amateurs alike – from target shooters to hunters, armorers and law enforcement and military personnel.  Shooter’s Choice.  The Gun Care Professionals.

Related Articles

Back to top button