SilverSport® Partners with Mossy Oak® to Launch a New Line of Anti-Microbial Camouflage Products
Silverclean® Stealthy Outdoors technology is “camouflaged” in the fabric for growing market of outdoorswomen.
August 16, 2017 – Pittsburgh, PA – Fishing, camping, hunting, hiking, sleeping, bathing, and doing laundry is about to get cleaner with a new product line that launches today. SilverSport®, a line of fitness products with SILVERCLEAN® antimicrobial & odor free nanotechnology, partnered with Mossy Oak® Camouflage, a brand famous for celebrating the outdoor lifestyle, to launch an odor-free, anti-microbial household and clothing line for cleaning up the outdoors and indoors alike. The offerings will be marketed to the growing number of women who fish, camp, hunt and hike, but care about keeping germ and odor free at the same time.
The partnership will exclusively offer towels, sheets, pillowcases and bedsheets, totes and laundry bags with SilverSport’s SilverClean® technology and Mossy Oak® Camouflage designs. Other products will also include sportswear. The towels and linens help bring the outdoors indoors if customers choose to also purchase a set of the camouflage items for their homes. The silver used is EPA registered, and OEKO-TEX™ approved, and all of the products are proudly made in the U.S.A. The clothing is chemical-free yet offers complete UV protection. Antimicrobial silver is completely permanent, and the antibacterial benefits do not degrade over time, creating enduring utility. SilverSport uses eco-friendly manufacturing and green, clean technology.
“We saw a need in the market for outdoor products that keep bacteria and odor away, when you can’t be near a sink or a washing machine,” explained SilverSport®, co-founded by NFL Hall of Famer Franco Harris, who is known for his Pittsburgh Steelers’ Super Bowl Immaculate Reception catch. Our customers who love the silver-charged fitness and sports products expressed the need for expansion into fishing, camping and other recreation where sweat is not the only thing that can potentially cause bacteria and odor.”
A recent study by Southwick Associates shows that women comprise 27% of all
fishing enthusiasts. These customers not only care about recreation in the outdoors, but they also care about keeping germs and odors away.
“These outdoorswomen customers want to stay clean when out in the green, and silver helps them do just that, “said Thomas Davis, cofounder of SilverSport®.
The partnership is creating a line that can be called ‘Stealthy Outdoors’ because the silver particles are hidden in the SilverClean® fabric, and hunting, fishing and camping is often built around the art of camouflage. In fact, partnering with Mossy Oak, whose goal is to “bring people closer to nature,” was born when and environmental group introduced the two companies. The original SilverSport line includes fitness gear like towels, yoga mats and a myofascial muscle rollers, totes, laundry bags, sports bras, workout apparel, pet beds, bed linens, socks, baby products and paint for hotels and hospitals.
The new product line is available in August 2017, at www.silversport.com
20×40 Camo Towels $30.00
30×50 Camo Towels $
Camo Baseball Cap $25.00
Women’s Camo Hoodie $59.50
Child Camo Hoodie
Men’s Camo Hoodie $
Women’s Camo Short Sleeve $39.50
Men’s Camo Short Sleeve $39.5
Women’s Camo Long Sleeve $45.50
Men’s Camo Long Sleeve $49.50
Hall of Fame football player Franco Harris and consumer product expert Thomas Davis founded SilverSport® with one goal in mind: to make exercise as clean as possible. The two saw a need in the market after hearing stories about germs in fitness environments, such as gyms and yoga classes. All SilverSport® products use nano-silver, a state of the art nanotechnology that releases silver ions, which bind to and naturally eliminate odor-causing bacteria, without using harsh chemicals. Named Inc. Magazine’s “Next Big Idea,” and one of Entrepreneur’s “Strokes of Genius,” SilverSport’s revolutionary line uses nano-silver, a state-of-the-art technology that actively eliminates more than 650 types of surface-borne, odor-causing bacteria. SilverSport® SilverClean® products are anti-microbial, and are able to mitigate 99.9% of bacteria on the product surface. The silver used is EPA registered and OEKO-TEX™ approved, and proudly made in the U.S.A. SilverSport® has been featured in over 30 media outlets including The Doctors, Fox and Friends, New York 1 TV, Women’s Health, Shape, Men’s Journal, Inc. Magazine, Entrepreneur Magazine, Self.com, Pilates Style, Muscle & Body, and was awarded a 2011 Fit Bottom Girls “Fittie Award”. SilverSport® products are available at Dick’s Sporting Goods, Sport’s Authority, select Modell’s Sporting Goods, as well as online. http://silversport.com/
About Mossy Oak
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of MossyOak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The MossyOak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited, and the official pattern of B.A.S.S.