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EASTON CELEBRATES 100 YEARS OF AMERICAN-MADE GREATNESS

Easton, the longest standing archery company in the United States is proud to celebrate their 100th anniversary. Easton’s inception began with a family name, and today is still a family-owned company focused on its legacy and the future of archery.

Founded in 1922 by Doug Easton, who began crafting his own bows and making arrows out of cedar and pine. Soon, his craftsmanship was renowned, and his arrows were regarded as the finest in the country. In 1929, Doug moved to Los Angeles, opening Easton’s Archery Shop, where he would hit the sport full force with a host of wood-arrow innovations — the first screw-in point system that would become the world standard, then in 1949, with the production of the world’s first aluminum arrow, the 24SRT-X.

The small family shop moved and grew. Over time, Doug and team created the venerable XX75 and X7’s. Jim Easton came to work for his dad in 1960, and his engineering mind expanded the company to new altitudes with products such as ski poles, aluminum baseball bats, aluminum-carbon hockey sticks, road and mountain bike frames, and aluminum drumsticks use by top athlete and performers at the highest level.

Doug Easton’s legacy lives on with his son, Jim, and his grandson, Greg Easton, who would help pioneer virtually every major advancement in arrow technology to this day.  Under their leadership, the introduction and evolution of aluminum-carbon (AC) hybrids would be the next innovation to sweep the Olympic podiums. Today, the small-diameter carbon and FMJ revolution has redefined bowhunting success around the world.

The powerful draw of the sport, and the relentless push to innovate couldn’t make history without the millions who put their trust in Easton and share their singular aim of excellence. Of all the honors and achievements, the success of archers keeps Easton looking down-range since 1922 and to the century ahead. www.eastonarchery.com

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