Shooting News

Burris Veracity PH Riflescope Wins NRA American Hunter Golden Bullseye Award

Greeley, CO – The awards and accolades keep rolling in for the Burris Veracity PH riflescope. The shooting and hunting industry’s revolutionary new optic for lightning-fast aiming solutions has just been awarded the coveted Golden Bullseye Award from the NRA publication American Hunter.

NRA Publications tested and evaluated numerous recently-introduced products and, through a rigorous selection process and judging criteria, chose the Burris Veracity PH as the American Hunter “Optic of the Year” for 2024.

“We knew the Veracity PH would ignite the hunting world when we introduced it last year,” said Burris Director of Marketing Jordan Egli. “And why wouldn’t it? Giving hunters the ability to dial in the exact bullet holdover without having to take their eye off the scope was a monumental leap in hunting optic technology and design innovation. Simply range the target, dial the PĒK elevation knob until the distance appears in the scope’s heads-up display, and you’re ready to pull the trigger.

We truly appreciate the NRA Publications staff for giving the Veracity PH a hard evaluation in the field and are humbled that they chose this breakthrough product to receive the American Hunter Golden Bullseye Award for Optic of the Year.”

Building on the initial success of the Veracity PH, Burris will be expanding the Veracity PH line for 2024 with new models and new innovations that will debut at the upcoming 2024 SHOT Show in Las Vegas January 23-26. Stay tuned because the best is about to get even better!

For more information on the extensive line of Burris optics for hunting, sport shooting, and tactical applications, visit

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit or 

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