Outdoor Specialty Media Group
Outdoor Specialty Media Group – An Agency With an Outdoor Audience
Outdoor Specialty Media Group (OSMG) is a U.S.-based outdoor media and marketing company built for brands that want more than impressions. Focused on hunting, fishing, shooting sports, conservation, outdoor recreation, outdoor travel, and the outdoor lifestyle, OSMG connects manufacturers, retailers, outfitters, tourism groups, nonprofits, and outdoor businesses with a highly engaged audience of sportsmen and women across its growing network of digital media properties.
Through trusted editorial content, product reviews, buyer’s guides, email marketing, banner advertising, social media promotion, video content, ecommerce placement, SEO, paid advertising, creative production, and lead-generation campaigns, Outdoor Specialty Media Group gives outdoor brands a direct path to consumers who are actively researching, comparing, and purchasing outdoor gear, apparel, equipment, and experiences. The company’s media kit positions OSMG as “an agency with an audience,” combining full-service marketing support with its owned publishing platforms and outdoor consumer reach.
A Digital Outdoor Media Network Built for Brands
Outdoor Specialty Media Group operates a portfolio of digital editorial platforms serving hunters, anglers, shooters, bowhunters, crossbow hunters, gear buyers, and outdoor families. The company’s core editorial network includes North American Deer Hunter, North American Bow Hunter, North American Outdoorsman, and Crossbow Magazine, with additional promotional reach through The Outdoor Outpost ecommerce platform and The Outdoor Lab on YouTube.
Each OSMG property is designed around a defined audience segment, allowing advertisers to reach outdoor consumers through both broad network campaigns and highly targeted content opportunities.
North American Deer Hunter is focused on the most popular big game animal in North America: the whitetail deer. The site delivers year-round coverage for deer hunters, including hunting strategies, gear reviews, field stories, habitat and land-management content, product testing, optics, firearms, archery equipment, deer calls, scent and attractant coverage, and big-game hunting stories from across North America and beyond.
For advertisers, North American Deer Hunter offers direct access to an audience that is deeply invested in deer hunting, gear purchases, land improvement, optics, firearms, apparel, treestands, blinds, food plots, and hunting travel. The media kit describes NADH as an authority on whitetail deer hunting and other big game, giving readers access to skilled hunters and practical experience across many aspects of big-game hunting.
North American Bow Hunter serves bowhunters looking for practical advice, product innovation, equipment testing, and expert instruction. Its content focuses on compound bows, traditional archery, broadheads, arrows, releases, bow sights, bowhunting strategy, treestand tactics, ground blinds, apparel, packs, rangefinders, targets, and field-tested bowhunting gear.
The site gives archery brands, apparel companies, optics manufacturers, broadhead makers, arrow companies, bow manufacturers, pack brands, and outdoor retailers a focused channel to reach passionate bowhunters. According to OSMG’s media kit, North American Bow Hunter is designed to help readers become better bowhunters through practical tips from recognized experts, product innovations from leading manufacturers, gear reviews, and equipment tests.
North American Outdoorsman is OSMG’s broadest outdoor lifestyle platform. The site covers hunting, fishing, shooting, outdoor travel, gear reviews, wild game cooking, recipes, destination stories, sweepstakes hunts, product roundups, conservation-related stories, and outdoor adventure content.
This property gives advertisers the ability to reach outdoor consumers across multiple categories, including hunters, anglers, recreational shooters, traveling sportsmen, families, and gear buyers. The media kit notes that North American Outdoorsman’s writers test and review hunting, fishing, and shooting gear, recommend products, publish wild game recipes, cover hunts, provide deals, and support more than 10 hunt and gear giveaways per year.
Crossbow Magazine is a specialized publication focused on crossbow hunting, crossbow gear, crossbow reviews, product selections, tips, tactics, regulations, accessories, optics, bolts, targets, cases, maintenance, and field use. OSMG’s acquisition of Crossbow Magazine in December 2022 was a major milestone in the company’s growth and added an established niche authority to its media portfolio.
For advertisers in the crossbow space, Crossbow Magazine offers a highly targeted channel for brands selling crossbows, scopes, bolts, broadheads, cases, rests, targets, cocking devices, hunting apparel, treestands, blinds, and related gear. The media kit describes Crossbow Magazine as a destination where readers can access crossbow experts and deep knowledge on all things crossbow.
The Outdoor Outpost adds a direct ecommerce layer to the Outdoor Specialty Media Group ecosystem. Built on Shopify, The Outdoor Outpost gives outdoor brands a way to place products in front of OSMG’s audience while benefiting from editorial support, content-driven promotion, product merchandising, homepage and category visibility, email features, and social media amplification.
For Shopify brands, The Outdoor Outpost is positioned as more than a marketplace. It is a curated, high-intent shopping platform built specifically for outdoor consumers, backed by OSMG’s network of content sites and audiences. Brands can sync products, receive merchandising support, appear in buying guides and reviews, and use content to help turn readers into buyers.
Partnering with OSMG, using the Shopify Collective feature, brands can create a completely new sales channel almost immediately, with very minimal financial and technology investment, and still collect the vital data on customer wants and needs.
The Outdoor Lab on YouTube extends OSMG’s reach through video storytelling, product reviews, field tests, hunt coverage, gear demonstrations, interviews, and outdoor lifestyle content. For advertisers, video gives products a more visual and practical presentation, allowing consumers to see gear used in real-world conditions.
The Outdoor Lab also gives brands additional opportunities for product launches, sponsored video, field-based testing, social media clips, YouTube exposure, and cross-promotion across OSMG’s websites, newsletters, and ecommerce channels.
Editorial Coverage
Across its network, Outdoor Specialty Media Group publishes content focused on topics outdoor consumers care about most, including:
Hunting strategy, whitetail deer hunting, bowhunting, crossbow hunting, waterfowl hunting, upland hunting, big-game hunting, fishing, shooting sports, firearms, optics, apparel, boots, packs, knives, archery gear, crossbow gear, product reviews, buyer’s guides, outdoor travel, conservation, wild game recipes, industry news, trade show coverage, product launches, and sweepstakes hunts.
OSMG’s content is built to inform readers while also helping advertisers reach consumers through search-driven, evergreen editorial that remains discoverable long after publication. The company’s background materials emphasize a blend of trusted outdoor media, content creation, audience access, and performance-focused promotion.
Audience and Reach
Outdoor Specialty Media Group offers advertisers access to a focused outdoor audience across websites, email, and social channels. The 2026 media kit reports 2.6 million 2025 page visits, an average time on site of 2:41, 47,000 email subscribers, 100,000 social followers, and social media reach of more than 14 million monthly.
The audience profile is especially valuable for hunting, shooting, archery, and outdoor gear brands. OSMG reports audience segments that include whitetail deer hunters, big-game hunters, rifle hunters, bowhunters, women, and affluent outdoor consumers.
OSMG regularly features Women in the Outdoors who are developing business and careers in the outdoor industry. This feature is especially important because the fastest growth segment of hunters and fishers in the outdoor industry is women. Long term viability of the outdoor industry relies on growing participation, and allocation of Pittman Robertson tax dollars to preserve this ecosystem.
Integrated Marketing Solutions
Outdoor Specialty Media Group helps brands grow through integrated campaigns that combine media, marketing, content, ecommerce, and performance strategy. Instead of selling only banner ads or one-time placements, OSMG gives advertisers multiple ways to build awareness, educate consumers, capture leads, and drive sales.
Marketing opportunities include:
Dedicated email campaigns, banner advertising across all four websites, sponsored editorial, product reviews, buyer’s guides, affiliate marketing, social media promotion, product launches, SEO, paid ad management on Meta and Google, photography, videography, site development, geofencing, giveaways, lead capture, ecommerce placement through The Outdoor Outpost, and nonprofit fundraising promotions connected to outdoor audiences.
Product Reviews and Field Testing
Product reviews are one of OSMG’s most valuable advertiser offerings. Reviews are published on the company’s websites and distributed through newsletters and social media, giving brands both evergreen search value and immediate audience exposure. The media kit lists product reviews as a core media offering and notes that written reviews are distributed through OSMG’s newsletter and social media following.
For outdoor brands, this creates a more credible path to market than simple display advertising. Readers can see how a product performs, why it matters, who it is built for, and where it fits into their hunting, fishing, shooting, or outdoor lifestyle.
Email Marketing
With more than 50,000 email subscribers, OSMG gives advertisers access to a direct audience of outdoor consumers through dedicated e-blasts and newsletter promotion. Dedicated e-blasts can be used for product launches, seasonal sales, dealer promotions, sweepstakes, event announcements, new product introductions, ecommerce campaigns, and brand storytelling.
Email marketing is especially powerful for brands that need immediate traffic, offer-driven campaigns, product announcements, or direct-response results.
Banner Advertising
Outdoor Specialty Media Group offers rotating banner advertising across North American Deer Hunter, North American Bow Hunter, North American Outdoorsman, and Crossbow Magazine. These placements give advertisers visibility across the entire OSMG network while reaching readers already consuming relevant hunting, fishing, shooting, and gear content.
Banner ads can be paired with reviews, sponsored articles, email campaigns, ecommerce placement, and social posts to create a complete campaign rather than a single impression-based buy.
Sponsored Editorial and Buyer’s Guides
Sponsored editorial allows advertisers to tell a deeper brand story. OSMG can build content around product education, gear selection, seasonal use, field performance, hunting applications, fishing applications, shooting performance, or outdoor travel experiences.
Buyer’s guides give brands another opportunity to appear in content that attracts high-intent consumers. These readers are often actively comparing products and looking for recommendations, making buyer’s guides a strong fit for affiliate links, ecommerce placement, and direct sales campaigns.
SEO and Paid Advertising
Outdoor Specialty Media Group also offers marketing services beyond its owned media. Capabilities include developing and improving SEO on a clients website, creating content to grow organic reach, creating and executing digital PPC ad campaigns, and social media marketing.
For brands that need more than publicity, this gives OSMG the ability to support search visibility, paid traffic, landing pages, ecommerce growth, and measurable campaign performance.
Creative Production
OSMG provides photography, videography, content creation, site development, and creative support for outdoor brands. This is especially important in the outdoor industry, where products need to be seen in authentic field conditions. A boot, rifle scope, crossbow, bow, pack, knife, jacket, blind, lure, call, or outfitter experience becomes more compelling when supported by real images, real video, and real outdoor storytelling by live, expert writers with the credibility and expertise to deliver the content.
Giveaways, Hunts, and Lead Capture
Giveaways and hunt promotions are another key part of OSMG’s promotional model. North American Outdoorsman, in particular, supports hunt and gear giveaways that help brands build excitement, capture leads, grow email lists, and create content around real outdoor experiences.
These campaigns are valuable because they do more than generate attention. They give brands a way to build a qualified database of outdoor consumers while creating stories, social content, video, and follow-up promotional opportunities.
OSMG maintains a list of Preferred Outfitters who have been vetted and are proven professionals in their area of hunting and fishing expertise. While a successful harvest can never be guaranteed, these companies have proven they can deliver a satisfactory experience with a hunting and/or fishing excursion.
Trade Show and Industry Coverage
Outdoor Specialty Media Group is active in the outdoor industry and has been connected to coverage and programming around major events such as the ATA Show, SHOT Show, the Great American Outdoor Show, NWTF Convention, AGLOW membership, and Professional Outdoor Media Association events. Attending these events and participating in their activities keeps information and industry coverage fresh and exciting, and ensures the audiences have the latest information on new gear, promotions, and product information.
This industry involvement strengthens OSMG’s value to advertisers because the company is not simply publishing from the sidelines. It is active in the outdoor media, marketing, affiliate promotion, product review, e-commerce, and trade-show ecosystem.
Why Brands Partner With Outdoor Specialty Media Group
Brands partner with Outdoor Specialty Media Group because OSMG combines the credibility of award-winning outdoor editorial written by subject matter experts, with the tools of a modern digital agency. The company owns the media platforms, understands the audience, creates the content, promotes the campaigns, supports ecommerce, and helps advertisers move consumers from awareness to action.
For manufacturers, OSMG can introduce new products, build product-review content, create SEO value, place products in buyer’s guides, send email campaigns, run social promotion, and support sales through The Outdoor Outpost. For retailers, OSMG can drive traffic to promotions, seasonal deals, and product categories. For outfitters and tourism groups, OSMG can tell destination stories and generate qualified leads. For nonprofits, OSMG can support fundraising, awareness, and community-driven outdoor campaigns.
Outdoor Specialty Media Group offers more than advertising. It offers a media-powered marketing partnership built around trust, content, audience, and performance.
Outdoor Specialty Media Group Properties
Outdoor Specialty Media Group
The parent media and marketing company serving outdoor brands with advertising, content, ecommerce, SEO, paid media, creative production, and digital strategy.
North American Deer Hunter
Focused on whitetail deer, big-game hunting, gear reviews, hunting strategy, firearms, optics, habitat, field stories, and deer-hunting products. Facebook page Instagram
North American Bow Hunter
Focused on bowhunting, archery equipment, broadheads, arrows, bow sights, treestand tactics, expert advice, and bowhunting gear reviews. Facebook page
North American Outdoorsman
Focused on hunting, fishing, shooting, outdoor travel, recipes, gear reviews, sweepstakes hunts, product roundups, and outdoor lifestyle content. Facebook page
Crossbow Magazine
Focused on crossbow hunting, crossbow reviews, crossbow gear, optics, bolts, broadheads, regulations, tips, tactics, and product selections. Facebook page
The Outdoor Outpost
A Shopify-powered ecommerce platform that gives outdoor brands a content-driven path to reach high-intent outdoor shoppers. Facebook page
The Outdoor Lab
A YouTube channel supporting product reviews, field testing, gear demonstrations, hunts, video storytelling, and outdoor brand promotion.
The Bottom Line for Advertisers
Outdoor Specialty Media Group gives advertisers what many media companies cannot: a direct connection between content, audience, promotion, and commerce. With four outdoor editorial websites, a growing ecommerce platform, a YouTube channel, email reach, social media reach, SEO capabilities, product-review opportunities, paid ad management, creative production, and lead-generation programs, OSMG is built to help outdoor brands grow.
For companies that want to reach hunters, anglers, shooters, bowhunters, crossbow hunters, gear buyers, and outdoor families, Outdoor Specialty Media Group offers a powerful combination of credibility, audience, storytelling, and measurable promotional tools.