A familiar form, elevated with Advanced Impact barrels.
January 2026, Accokeek, MD — Long regarded as a favorite among hunters and sport shooters who value classical shotgun lines paired with refined semi-automatic performance, the Benelli Ethos enters 2026 with a decisive evolution. Benelli expands the Ethos lineup with six new models featuring Advanced Impact (A.I.) barrels—a groundbreaking barrel design engineered to produce denser pellet columns while increasing velocity and impact energy for commanding performance on clays and game birds.
New for 2026, the Ethos Cordoba line has been rounded out with the addition of 20- and 28-gauge A.I. barrels finished in Benelli’s highly durable matte black BE.S.T. coating. Each Cordoba model is equipped with Benelli controls and Crio A.I. chokes, reinforcing the line’s reputation for reliability in demanding environments. The addition of the 28-gauge marks the first sub-gauge A.I. model in the Cordoba series.
Rounding out the expansion is the new Ethos Upland A.I., representing the first sub-gauge chambering within the Ethos Upland family. The 28-gauge model joins the existing 12- and 20-gauge Upland A.I. shotguns, all featuring Benelli’s Progressive Comfort recoil-reduction system and elegant AA-grade satin walnut furniture. Like the Cordoba models, the Ethos Upland A.I. is protected by Benelli’s rugged BE.S.T. finish in gloss black.
MSRP for the new Ethos-series shotguns ranges from $3,299 to $3,399, depending on the model.
For more information on Benelli USA’s full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.
About Benelli
Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, Advanced Impact barrel technology, effective recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, Benelli is recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.
