FALCO® Holsters, globally recognized for exceptional artisanship in every handcrafted, purpose-built leather holster, enjoyed unprecedented success during the NSSF® SHOT Show 2023 by focusing on dealer support through partnerships and new product innovations.
“We made our sell-through dealer support program a priority for 2023,” said FALCO Holsters Vice President of Sales and Marketing Katarína Zacharová. “The retailers we met with during SHOT Show were enthusiastic about our margins, MAP pricing, and the ease of working with us,” she commented.
“One of the exciting new dealers we’ve added to our list of partners is Frontier Justice,” said Zacharová. “As a destination retailer and range headquartered in Missouri, they approach gun ownership as a lifestyle through a personalized approach. That matches perfectly with our one on one style of business.”
According to Zacharová, there are many benefits for dealers who partner with FALCO Holsters. “It is crucial to listen carefully to the needs of front-line retailers, and their message has been clear. They want to carry exclusive products customers can only purchase from them, without the competition of other brick-and-mortar locations, online retailers, or big box stores. Through this direct dealer collaboration, our retailers differentiate their product assortment from others and enjoy a competitive edge,” she said.
FALCO Holsters puts tremendous effort into collaborating with retail partners. “We recognize conserving shelf space is crucial for dealers, so we offer a Multifit line of premium leather holsters,” commented Zacharová. And, as the popularity of weapon-mounted lights, lasers, and sights continues, we have many optics-ready choices for dealers to choose from.”
The research and development of new gun holsters and EDC products are essential to FALCO’s strategic growth plan. “We regularly develop new designs with input from our partners. Their front-line contact with gun owners is informative and current. Plus, everyone is pleased with the high-quality FALCO materials and artistry. Stay tuned for updates on our newest holster innovation coming in March. It is yet another product that caters to retailers,” she said.
To learn more about becoming a trusted FALCO Holsters retailer, contact Vice President of Sales and Marketing Katarína Zacharová at email@example.com.
About FALCO® Holsters, The Gun Holsters Company
FALCO Holsters delivers a unique combination of modern techniques and old-world, traditional craftsmanship to our portfolio of custom handgun holsters. Since 1989, the FALCO brand has grown from a small garage in rural Slovakia making leather falconry gloves to a state-of-the-art workshop producing an extensive variety of holsters we supply to individuals, police forces, and military units worldwide. Using only the highest quality European and U.S. materials available, FALCO Holsters continues to thrive while proudly maintaining a personal approach. All products are handmade in Slovakia, in the heart of the beautiful Stiavnica Mountains, rich with history, and appreciated as a World Heritage Site (UNESCO). We are proud of the precision of our skilled artisans and our ability to design and manufacture products according to any customer’s exacting needs and requirements. Our commitment to customer service and premium quality extends through our endless customization options, the FALCO Holster’s limited lifetime warranty, and fast, international FedEx shipping.