Superior, WI — FeraDyne® Outdoors, a multi-brand family of archery, hunting, and outdoor industry products, announces the acquisition of Outdoor Product Innovations, Inc. (OPI). OPI is the parent company to the Rhino Blinds, Rhino Tree Stands, Capsule Game Feeders®, Wicked Tree Gear™, LidCAM, and LegCuff brands.
OPI’s diverse suite of brands adds to FeraDyne’s growing position in the general hunting market to include a full line of products in the tree stand, hunting blind, hand tool, feeder, and hunting accessories categories. As market leaders, each of OPI’s brands has built an excellent reputation for offering quality products at a reasonable price, with exceptional customer service. Falling in line with FeraDyne’s desire to help more hunters be successful in the field, OPI’s brands expand the versatility and diversity of FeraDyne’s entire scope of products.
FeraDyne’s Chief Commercial Officer, Jon Syverson commented, “OPI has done an excellent job of assembling a diverse network of brands that’s been open in our portfolio until now. Through this acquisition, we have the opportunity to expand the momentum they have created over the last several years, while leveraging a multitude of opportunities presented by our combined retail network, private label product offerings, and overall customer base.”
“Since the company’s inception in 2015, OPI has done a fantastic job of bringing a distinct group of brands together. We look forward to introducing them to our customers throughout the fall, and during this year’s tradeshow season,” Syverson added.
About Outdoor Product Innovations, Inc:
Headquartered in Elyria, OH OPI takes pride in making top-quality, premium products for the hunting, and outdoor industries. Innovative design and durability are two key components in each and every one of the product lines. From game feeders to ground blinds, tent stakes to tree stands, OPI has it all. Quality products combined with top-notch customer service has been, and always will be, a recipe for success with a mission to make each outdoor experience safer, more enjoyable, and more successful.
Billow Butler & Company, L.L.C. initiated the transaction and served as exclusive investment banker and advisory to OPI. The Billow Butler investment banking team was led by Aaron Nowak, Managing Director.
About FeraDyne Outdoors:
Headquartered in Superior, Wisconsin, FeraDyne Outdoors is a U.S.-based leader in the manufacturing and marketing of an ever-growing assembly of category-leading archery, hunting and outdoor brands. Through the design and development of industry-changing technologies, each brand supports a constantly evolving global marketplace of outdoor enthusiasts with one goal in mind — success in the field. Fueled by an unwavering commitment to the satisfaction of sharing in each customer’s accomplishments FeraDyne brings together a series of iconic, award-winning and performance-oriented companies that include: Axe® Crossbows, Rage® broadheads, Muzzy® broadheads, Muzzy® Bowfishing, Carbon Express® arrows and accessories, Nockturnal® lighted nocks, TruFire® releases, Block® targets, GlenDel® targets, Shooter™ 3D targets, Black Hole™ targets, Hurricane™ bag targets, IQ® Bowsights, Sure-Loc® Archery Products, S4Gear™, Eastman Outdoors®, Apple Archery®, Rocky Mountain Archery, Wac’Em® Archery, Covert Scouting Cameras, Covert Optics, and Scent Crusher® Rhino Blinds, Rhino Tree Stands, Wicked Tree Gear®, Capsule Feeders™ LidCAM and LegCuff . For more information, please visit www.feradyne.com. https://www.feradyne.com
