We found Fourpoints – makers of energy bars – at this year’s Summer Outdoor Retailer Show, and boy were we glad we found them. These bars are excellent. Walking the floor at Outdoor Retailer this summer, it’s not hard to get hungry. There is plenty to drink, but with a packed schedule all day we really did not have time to step off the floor and grab a full meal. On the first day, we walked by the Fourpoints Energy Bars booth, and I grabbed one of the Alpine Apple Pie bars and gobbled it down. It was about 1 pm.
When we finally sat down at 8 pm for an actual meal, I realized that Fourpoints Alpine Apple Pie bar had sustained me all afternoon. With this in mind, we made a plan to stop by their booth and meet with the team from Fourpoints. Patrick and Kevin Webber started Fourpoints after their own father was diagnosed with Type II diabetes. They wanted to create an energy bar that helped support healthy blood sugars for all of their customers. We asked Kevin about how they got started.
How did you get into the business of nutrition?
I went to school for kinesiology, but I really got into sport nutrition around the time our Dad was diagnosed type 2 diabetes. I went to work as a nutritionist, and I really focused on blood sugar control and metabolism control.
What motivated you to start FourPoints?
My brother Patrick and I started this as a hobby for ourselves back in 2007. Fourpoints was started because we felt that all of the energy bars on the market fell short for what we needed them to do. If we needed quick energy for a workout, well, there were plenty products out there, but we’re climbing, hiking, biking, skiing, etc.. those are all long (3-4 hour+), taxing activities where we couldn’t afford the spike and crash that came with many of those products.
We have been spending a lot of time talking about conservation ethos with companies this week.
We are HUGE on this and very active!! We are members of Colorado Outdoor Business Alliance. We contribute in a number of ways to Conservation Colorado, Wilderness Society, Leave No Trace, Continental Divide Trail Coalition, and Colorado Fourteener Initiative. Most recently we wrote an op-ed in the Boulder Daily Camera and appeared on TV to promote the LWCF. We hosted Colorado Senator Michael Bennet in our Winter OR booth to promote the Arctic refuge and co-sponsored Elevate Conservation with companies like Smartwool and Patagonia here at summer OR.
Conservation is in our DNA. Fourpoints began atop a high mountain peak, but our story on those peaks goes back to our childhood. We grew up in the Colorado mountains playing on those peaks and other public lands. We were taught at a very young age to respect our role in our environment, to practice good stewardship of the land, to promote outdoor ethics, to leave no trace, and pay it forward. The bigger we grow as a company the louder our voice becomes and the more we get to pay it forward. Like many other companies in the outdoor industry we have a shared concern for public lands over issues of poor management, lost protections, massive privatizations, and potential sell offs. As native Coloradans these issues run deep in our roots.
We recently pivoted our tag line (Wherever you play®️) to Conservation and launched #whereveryouplay in an effort to protect the places that we play and bring awareness and action to public land protections.
Where can people buy your product?
People can buy our bars online directly from our website at Fourpointsbar.com as well as on Amazon Prime through REI, Safeway, and Natural Grocers and retail locations are growing weekly.
We found these bars to be excellent. Our favorite is still the Alpine Apple Pie, but we also like the Mountain Mocha Espresso Bar, the Rocky Mountain Macaroon, and the Trailhead Ginger Bread. Bars range from 11 to 13 grams of protein, average around 30 carbs and the energy lasts for several hours. The bars come in packages of 12 for around $36.00 which is close to the price of most energy bars. We like that Fourpoints is focusing on conservation and providing a healthy tasty alternative for hunters and hikers.