Industry News

GSM Outdoors Acquires Bill Lewis Lures

Irving, TX – GSM Outdoors is proud to announce the acquisition of the Bill Lewis Rat-L-Trap brand of lures. A recognizable name to almost any angler, Bill Lewis created the legendary Rat-L-Trap in the 1960’s and the rest is history. From the Bassmaster Classic to any pond across America, countless fish have been caught on Bill Lewis baits.

“I can’t overstate how excited we are to add Bill Lewis to the GSM family of brands,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “From the legendary Rat-L-Trap, which almost all anglers have had success with, to the more modern offerings such as the MDJ series, this is an iconic brand that has been incredibly influential throughout the fishing industry.”

The Bill Lewis brand has been built on decades of proven results, and the future looks even brighter. “We consider it an honor to steward the Bill Lewis brand and legacy, and intend to focus our resources and synergies towards ensuring that the future is just as successful as the past,” says Powley.

“GSM Outdoors has a rich history in the outdoor space. We are honored to be expanding our presence in the fishing market with this renowned brand and look forward to providing our customers with superior quality products and product innovation, for many years to come.” said Eddie Castro, CEO of GSM Outdoors.

For more information on the Bill Lewis brand of lures, please visit their website HERE, or find them on Facebook and other social media avenues. 

For any additional questions or inquiries, please email  Or, if you’d like to check out the entire family of GSM brands, please visit

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!

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