(Traverse City, Michigan) November 19, 2007.  Gun Safety Innovations, LLC announced today that the name of their primary product has changed.  The product, formerly known as the Gunslinger, will now be called the GunTriever.

“There are a lot of hunting products on the market with some form of Gunslinger in their names,” said Kristine Shreve, Director of Marketing for Gun Safety Innovations. “We wanted a name for our product that was as unique as the product itself.  GunTriever fit the bill.”

Gun Safety Innovations will be updating the company web site and blog to reflect the new name.  The company will also be creating and selling logowear and other products that will use the new GunTriever name and logo.  GSI expects to have those products available on their website, www.git-r-slung.com, in time for Christmas.

Located in beautiful Northern Michigan, Gun Safety Innovations, LLC. designs and manufacturers safety products for hunters.  Our products are developed and field tested by hunters to ensure that every hunt is a safe hunt. At Gun Safety Innovations, our goal is to help every hunter “Hunt Smart” and “Think Safety”.