Hobie® Eyewear Partners with Field & Stream for Exclusive Collaboration at Field & Stream Music Festival

Hobie® Eyewear, the trusted name in premium sunglasses since 1982, is proud to announce its collaboration with Field & Stream, one of America’s most iconic outdoor brands. This partnership will be unveiled at the highly anticipated Field & Stream Music Festival, where attendees will have the first opportunity to purchase two new exclusive styles—Pioneer and Frontier—designed to celebrate the shared love for the outdoors that both brands embody.

A Collaboration Rooted in Heritage and Adventure

This collection is more than just eyewear; it is a meeting of two heritage brands that share a mutual passion for outdoor exploration and creating unforgettable experiences. Hobie® Eyewear’s journey into this collaboration began through mutual connections, leading both companies to realize that their customers deserved exceptional eyewear to elevate their outdoor adventures. With decades of expertise in water-focused eyewear, Hobie® is expanding its footprint beyond the water, allowing a broader audience to enjoy the same quality trusted by its customers since 1982.

“After being approached about this opportunity to collaborate with such an iconic brand like Field & Stream, we knew we had to deliver not only a high quality product but one that speaks directly to this community,” said Darren Goldman, Vice President of Hobie® Eyewear. “The traditional aviator has always been a symbol of timeless outdoor style, and with a modern twist, we have introduced the Pioneer and Frontier—styles that the Field & Stream team loved and that we are proud to offer to this audience.”

Modern Takes on Classic Silhouettes

The Pioneer and Frontier styles are modern interpretations of classic shapes that perfectly reflect the Field & Stream aesthetic. These styles have been designed not only to look great but also to enhance functionality for outdoor enthusiasts. While these are the first offerings in the collaboration, both brands are excited to explore even more functional designs in the future, further expanding into this space with innovative products that meet the needs of adventurers everywhere.

Exclusive On-Site Activations at the Field & Stream Music Festival

Attendees at the Field & Stream Music Festival will be treated to a range of exciting activations hosted by Hobie® Eyewear, including:

• Hunt Club Vendor Village Sales: Be among the first to purchase the Pioneer and Frontier sunglasses, which are available exclusively at the festival.
• Floating Sunglasses Demo: Experience the innovative design of Hobie® Eyewear’s floating sunglasses at the “Ugly Pond” demo station, where you can try them out while fishing. The Floating Collection will also be available to demo by those who booked a fishing excursion at the Trophy Bass Pond, offering the chance to fish from Hobie® kayaks.
• Photo Opportunity with Hobart the Duck: Do not miss a fun photo opportunity with Hobart the Duck, Hobie® Eyewear’s 16-foot-tall mascot.

As Hobie® Eyewear continues to innovate and expand its product line, the collaboration with Field & Stream marks an exciting new chapter in the brand’s history. It brings two Americana icons together to celebrate the outdoors.

Explore the collection at  www.hobieeyewear.com or www.eyeking.com for more information.

As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.

For more information, please visit 
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