Icebreaker Launches Merino Wool Hunting & Fishing Line in Mossy Oak

mossy oakMedia Inquiries:
Deborah Pleva
JAM Collective



WELLINGTON, NEW ZEALAND– Merino specialist Icebreaker has unveiled its first ever hunting and fishing collection. The Fall 2013 product line consists of base layers, mid layers, jackets, socks and accessories for men and women. Mossy Oak Break-Up Infinity® is offered throughout the collection.

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Icebreaker pioneered the merino wool clothing outdoor category in 1994, and its new hunting and fishing layering system is designed to cope with rigorous wear regardless of weather conditions and exertion levels.

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Unlike synthetics, Icebreaker merino is an ‘active’ fiber that works to keep your body at its ideal temperature in all conditions – whether you’re stationary hunting from a tree stand at the end of the season, or hunting in open country in late summer.  Icebreaker merino combines all the best performance qualities of traditional wool, synthetics, cotton and everything else you’ve worn hunting or fishing:

  • Warm in the cold/cool in the heat
  • Comfortable
  • Dry
  • Odor resistant
  • Freedom of movement
  • Quiet
  • Low bulk
  • Easy care

“Hunting and fishing is all about reconnecting to the outdoors, so it makes sense to wear a natural fiber in nature,” said Jeremy Moon, founder and CEO of Icebreaker. “Icebreaker is an active fiber that works to keep you comfortable in all climates and conditions, from the field to the riverbank to the woods. There’s nothing better to wear in the outdoors.”

Visit to learn more about Icebreaker’s great features for hunters and how to layer the collection for ultimate performance. For more information or to buy, log on to

Icebreaker ( merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker  is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See for more information on Icebreaker founder and CEO Jeremy Moon.                              

Icebreaker is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak ( Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers and Mossy Oak Properties.

Kevin Paulson

Kevin Paulson is the Founder and CEO of His passion for Hunting began at the age of 5 hunting alongside of his father. Kevin has followed his dreams through outfitting, conservation work, videography and hunting trips around the world.

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