Industry News

Industry Day at the Range™ Back at the Range

SHOT Show® Industry Day at the Range™ returned to Boulder City on Monday, January 17. Through the uncertainties surrounding the pandemic, Industry Day was attended by eager and enthusiastic exhibitors, media members and buyers. With over 200 exhibiting manufacturers and businesses, the buzz at Industry Day at the Range was alive and well and the hottest new products on the market were demoed to those in attendance and exceeded expectations.

“It was great to be back at the range,” said Kelsey Puryear, Industry Day at the Range Manager. “It was full steam ahead when we opened the gates and welcoming back our exhibitors and invited attendees got everyone excited for the day and for SHOT Show.”

As the only range event officially associated with SHOT Show, Industry Day at the Range brings together invited media members and buyers who were met with an expansive event and shooting companies expanding the range from one end to the other. This year, Industry Day featured an expanded Demo Track area which featured eBike demonstrations from Bakcou, QuiteKat, and Rambo as well as demonstrations by Powersports companies CFMOTO and Segway.

Also at Industry Day, shooting companies provided demonstrations of highly-impactful, state of the art products, and the non-shooting pavilion was filled with exhibitors. Media and buyers in attendance were able to spend the day among the companies taking in their new products, demonstrations and information. With a buzz generated leading into SHOT Show, Industry Day at the Range once again proved to be impactful and provide exclusive coverage of brands the day prior to the start of the show.

Industry Day at the Range is proud to announce that the 17th annual event will take place on January 16, 2023. Registration for returning exhibitors will open on March 1, 2022. Prospective new exhibitors should complete this form to be kept up to date on exhibiting opportunities. Registration will open to new exhibitors on May 2. There are shooting lanes for all firearm types, dedicated archery spots, tents for non-shooting companies and ample space for on and off-road vehicles and product demonstrations.

For more information about SHOT Show Industry Day at the Range, please visit www.SHOTShowRangeDay.com.

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.

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