Southlake, TX (July 9, 2025) – Outdoor America, the network for people passionate about outdoor sports and recreation, is excited to announce its participation in the 68th annual International Convention of Allied Sportfishing Trades (ICAST), slated for July 15-18, 2025 at the Orange County Convention Center in Orlando, Florida.
Recognized as the world’s largest sportfishing trade show, ICAST is a premier destination for showcasing the latest innovations and trends in the fishing and outdoor industry. Outdoor America will engage with fellow industry professionals, brands, and enthusiasts, and will work during the show to gather new content from attending brands.
“ICAST 2025 has been circled on our calendars for the past year,” said Jamie Wilkinson, Executive Vice President of Outdoor America. “This event provides us with a unique opportunity to connect not only with brands but also to meet with content creators, learn about new projects, and continue to grow along with the industry throughout the marketplace.”
Outdoor America’s attendance at ICAST 2025 reinforces the network’s continuing commitment to the outdoor community and media sector. This enables the network to continue growing and deliver the best content to consumers through its FAST channel and its broadcast platform.
ICAST is the premier venue for manufacturers and dealers who count anglers as their target audience. Companies routinely use the event to unveil their latest product innovations and offerings, with others making their worldwide debut at the convention. Attendees include retailers, wholesalers, independent shop owners, buyers, pro-staff, media members, and more as attendees network, discover new products, and view items from around the international marketplace. In its 68th year, ICAST remains where the most valuable business relationships are formed, strengthened, and celebrated.
ICAST is held annually by the American Sportfishing Association (ASA), the sportfishing industry’s trade association. The ASA is committed to representing the interests of the sportfishing and boating industries and the entire sportfishing community. The ASA provides the industry and anglers with a unified voice when emerging laws and policies could significantly impact the sportfishing business or the sport itself. It works to ensure that the industry remains strong and prosperous.
Outdoor America is now setting up exploratory meetings with brands to review how the network’s unique platform can continue to be a driving force and integral part of marketing initiatives. To schedule a production meeting, contact Jamie Wilkinson at: jamie@outdooramerica.com.
For more information on Outdoor America and its great outdoor programs, please visit https://www.outdooramerica.tv.
About Outdoor America:
Outdoor America is committed to inspiring Americans to spend more time in our nation’s great outdoors. Outdoor America is designed as the authority for people passionate about outdoor sports and recreation. Delivering compelling content across all connected devices, Outdoor America will engage its audience with relevant and local information, motivating them to embrace their love of the outdoors by recreating in our country’s many public lands and waterways. Outdoor America is available to user through three key environments, including Broadcast TV, Digital Distribution through FAST TV and Streaming, and an Online Marketplace with over 800 brands and 50,000 products for outdoor enthusiasts.
For more information, please visit www.outdooramerica.com
