Partnership Links Innovative Marine Manufacturer with Dynamic Agency
Success on the water demands precision boat control. Whether slipping through reedbeds for slab crappies or patrolling the lily pads for bigmouth bass, anglers rely on the quiet propulsion of electric trolling motors to blend speed and stealth as they approach their wary quarry. Pro Controll offers everything anglers need to leverage the power and versatility of their trolling motors to catch more fish on every trip.
Pro Controll exists because two avid anglers – Richard Mynster and Mike Rhodes – forged a lifelong friendship while fishing the small lakes of Wyandotte County near Kansas City, Kansas. They drew inspiration from the belief that everyone should have the ability to fish like the pros, whether they could afford a fully-rigged bass boat or – like many anglers – they enjoyed the simplicity of a jon or utility boat. For over three decades, Pro Controll has offered reliable, durable, and affordable products that help everyone fish like the pros. Today, Pro Controll’s product array is focused squarely on helping all anglers enjoy versatile, dependable boat control with electric trolling motors.
Effective April 1, 2022, King Eider Communications is the marketing agency of record for Pro Controll, developing broad-spectrum marketing and social media strategies, crafting compelling editorial content for both trade and consumer audiences, managing public and media relations, producing dynamic photo and video assets and spearheading media buying activities. “Pro Controll is proud to announce our partnership with King Eider Communications to represent our entire product lineup,” notes Mike Rhodes, President of RM Industries – the home of the Pro Controll family of products. “Their vast knowledge and presence in the sportfishing industry will significantly increase our product and brand awareness. We look forward to sharing our story through this partnership, and we’re confident that King Eider Communications will help support our continued growth.”
King Eider Communications, led by founder and industry veteran Dena Woerner-Vick, brings innovation, decades of experience, and a deep knowledge of the sportfishing marketplace to Pro Controll’s efforts. “Our entire company is thrilled to be working with Pro Controll, a company with a decades-long legacy of supporting anglers with high-quality and affordable products. When we learned about the innovative new products that Pro Controll is bringing to market, we knew that we wanted to be the team to tell their story” said Woerner-Vick.
The future of fishing is brighter than ever. Together, Pro Controll and King Eider Communications are leading the way. Join us!
About King Eider Communications
King Eider Communications is a full-service agency focusing on the fishing, hunting, and outdoor marketplace, strengthened by decades of experience in public and media relations, brand strategy development and execution, and deep connections with both endemic and non-endemic brands. King Eider Communications delivers excellence with every piece of editorial content. We elevate clients’ products and amplify their message, driving consumers to make informed and enthusiastic buying decisions.
About Pro Controll
At Pro Controll, we pride ourselves on the basics and common-sense elements, which is why we develop products that help all anglers experience less stress and more enjoyment on the water. We strive to be the company that best satisfies the needs and desires of our customers, leveraging our expertise to inspire all anglers – one adventure, one catch, and one product at a time.