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Record Waves of New Gun Owners Turn to Wisconsin Company for Training and Legal Protection During Coronavirus Crisis

Pandemic Sparks Unprecedented Growth for USCCA

WEST BEND, WI – It started with the record gun sales in March. But for one Wisconsin company, the surge didn’t end at the gun store counter.

Massive increases in new gun buyers also launched unprecedented demand for more self-defense training and legal protection resources from the United States Concealed Carry Association (USCCA), based in West Bend.  The USCCA now boasts more than 350,000 members after experiencing its second-highest growth rate in company history last April, surpassing even the boom in membership it saw in March.

“Americans are having an epiphany about firearms ownership and what it means to be protectors and providers for the people they love,” said Tim Schmidt, president and founder of the USCCA.  “As the impact of the coronavirus has spread in recent weeks, many Americans began to evaluate their own personal security.  They began to consider what they would do or how prepared they would be if they were ever forced to protect themselves and their families.  That is why we are seeing so much renewed interest in self-defense education and gun ownership.”

The USCCA’s mission is to provide self-defense training and legal protection to responsible gun owners.  The company was recognized this year as one of the top 250 fastest-growing businesses in the Midwest.

Even prior to the coronavirus outbreak, the company has experienced more than 30 percent year-over-year growth since 2016.  That growth has also meant an increase in jobs in southeastern Wisconsin.  The USCCA now employs more than 300 people and experienced a 39 percent increase in total employees in 2019.  That trend has continued into the first half of 2020.

The USCCA provides self-defense education, training and legal protection to responsible American gun owners. Headquartered in West Bend, Wisconsin, the USCCA is the largest and fastest-growing association whose sole focus is the responsibly armed American.

To schedule an interview with USCCA President Tim Schmidt please also contact

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