Shoot Like A Girl has released its second quarter report for 2021, citing impressive numbers, growth and insights that will help drive the remainder of the calendar year. Hundreds of women participated in the Shoot Like A Girl mobile range experience in five locations across the Midwest. The trailer covered traveled 3,498 miles to introduce these women and their families to shooting sports, allowing the Shoot Like A Girl team to empower more guests in more cities. The full report is available online.
“The second quarter of 2021 came and went so very fast; especially compared to the same quarter in 2020, when time came to a standstill,” said Karen Butler, Founder and President of Shoot Like A Girl. “I look back now and am proud that Shoot Like A Girl was able to be on the front lines of grass roots initiatives; safely travelling to deliver the message of safety and share the confidence that comes with the shooting sports. We completed five more shows in second quarter.”
Reaching More Women in 2021
In the second quarter, 516 women participated in Shoot Like a Girls’ experience to shoot a pistol, rifle and bow during the Home of the Brave Tour. With stops at Bass Pro Shops and Cabela’s stores in Waco, TX; Wichita, KS; Council Bluffs, IA; Hammond, IN; and Lawrenceville, GA, the Shoot Like A Girl trailer covered a lot of ground in just a few months.
In addition to normal operations, Hunt Like a Girl was created to break down barriers so that women who wish to hunt, but don’t, find a way to feel encouraged and empowered to go afield. During three hosted hunts, women gained experience and confidence on their hunting adventures.
Second Quarter Highlights
Shoot Like A Girl reached out to guests from the second quarter, and the results show 427 committed firearm purchases after attending the mobile range experience. Of the guests, 18% committed to purchasing a firearm in the next six months, and 38% committed to making a firearm purchase. Pistol sales are the most popular among Shoot Like A Girl guests, with 73% committed pistol sales. An overwhelming majority of guests will be making these purchases for home defense. More insights and statistics, including archery numbers, can be found in the full report.
During the Shoot Like A Girl Trailer events, Hunt Like A Girl found that 36% of guests said that they don’t hunt but wanted to. Shoot Like A Girl has hosted three hunts where female mentors, brand new, inexperienced and lifelong female hunters came together to share in turkey hunting adventures.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl is committed to growing the number of women who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, Bushnell, GLOCK, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, Umarex USA, FN America, Heckler & Koch, Smith & Wesson, TrueTimber, Walker’s, Birchwood Casey, GPS Bags, TekMat, Dead Down Wind, Mossberg, CrossBreed Holsters, Thermacell, Black Rifle Coffee Company, GTM Original, SABRE, SOG, Women’s Outdoor News, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Hoppe’s, Federal Ammunition, Mathews, Hoyt, S & S Outdoors, LaCrosse Footwear, Moultrie Mobile and Upper Canyon Outfitters.