The Self Defense Company is excited to announce their new partnership with Source Outdoor Group of Gainesville, Georgia, as their marketing and communications agency. Source Outdoor Group will leverage its public relations, digital marketing, content placement, and strategic marketing expertise to maximize and grow The Self Defense Company’s brand presence in the self-defense and body protection markets.
Founded in 2007 by Damian Ross and his wife Angela with the motto, “You don’t need a blackbelt,” The Self Defense Company provides essential self-defense life-saving tools through instructional training in The Self Defense Training System (SDTS) and concealed ballistic protection for citizens, teachers, students, and commuters with their Bodyguard Brand patented bulletproof backpacks and jackets. Damian Ross is a lifelong martial artist, defensive tactics instructor, coach, bodyguard, first responder, inventor, and the author of the official “Self Defense for Dummies.”
“I look forward to working alongside Source Outdoor Group in their effort to help build The Self Defense Company as a leader in the self-defense and personal body armor markets,” said Damian Ross, Founder of The Self Defense Company. “As our integrated marketing partner, Source Outdoor Group will be tasked to translate the company’s growth strategies into marketing campaigns that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”
The Self Defense Company offers its customers the most innovative and effective online and in-person self-defense courses and discrete, concealed ballistic protection for every day.
Located in Gainesville, Georgia, Source Outdoor Group is a full-service marketing firm catering to a diverse client base of hunting, shooting, fishing, and marine product manufacturers. Source Outdoor Group is recognized as an industry-leading public relations, communications, and marketing firm known for leveraging its expertise in proven and innovative strategies to successfully grow their client’s brands.
“We are excited to begin work for the Self Defense Company by developing and executing meaningful strategies to further the growth of the brand,” said Aaron McCaleb, President/Owner of Source Outdoor Group. “We look forward to contributing to their brand through meaningful marketing, content, and communication strategies.”
About The Self Defense Company
The Self Defense Company provides practical and realistic personal protection solutions through live and online tactical training and concealed body armor systems for every day. Founded in 2007 by Damian Ross and his wife Angela, with the motto, “You don’t need a blackbelt,” The Self Defense Company provides essential self-defense life-saving tools through instructional training in The Self Defense Training System (SDTS) and concealed ballistic protection for citizens, teachers, students, and commuters with their Bodyguard Brand patented bulletproof backpacks and jackets. Damian Ross is a lifelong martial artist, defensive tactics instructor, coach, bodyguard, first responder, inventor, and the author of the official “Self Defense for Dummies.”
For more information on Bodyguard Armored Backpacks and Jackets visit:
https://bulletproofbodyguard.com/
For information on the Self Defense Training System visit:
https://www.myselfdefensetraining.com/
