fishing lure
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Fishing News
Kingpin™ Elevates the Stickworm with Sinking ElaZtech® Technology
The new Z-Man Kingpin™ upgrades the classic soft stickbait with innovative Sinking ElaZtech® material. It delivers the natural fall and…
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Fishing News
EVO™ Swim Jig: Same Species, Different Animal
Z-Man® has unveiled the new EVO™ Swim Jig, a tournament-grade bass lure that combines the sleek design of the ChatterBait®…
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Fishing News
New ChatterTail™ Reinvents a Classic Fish Catcher
Inspired by classic inline spinners and designed by ChatterBait® inventor Ronny Davis, the new Z-Man® ChatterTail™ combines a timeless lure…
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Fishing News
Yamamoto Debuts Shibo Swimmer
The Yamamoto Shibo Swimmer is a versatile swimbait with a powerful tail kick, strong thump, and natural swimming action. Its…
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Fishing News
Big Bite Debuts Spotlight Minnow
Big Bite Baits’ Spotlight Minnow, designed by Drew Gill, is a forward-sonar-friendly speed minnow with snappy action and a rolling…
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Fishing News
Bill Lewis Expands in 2025
Bill Lewis launches the Big Gizz, a versatile 6” lure that works as a spoon, blade bait, or large lipless…
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Fishing News
Yamamoto Adds 4″ Fat Shad Shape Worm
Yamamoto Baits’ new 4" Fat Shad Shape Worm keeps the proven design but with a thicker body—ideal for dropshotting or…
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Fishing News
SteelShad Debuts New Alloy Blade
The new Alloy Blade from SteelShad updates the original with sleek, modern colors and design—while keeping the same reliable performance…
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Fishing News
Bill Lewis Debuts New Afterburner
The 2.5" Bill Lewis Afterburner tail spinner features a durable ABS body for better sonar returns and a protected inset…
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Fishing News
Big Bite Adds L.S. Football Jig
The new L.S. Football Jig from Big Bite Baits revives the original Stanley Lures design, updated with fresh Big Bite…
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