optics
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Hunting News
Burris Optics New Rapid Engagement Design (R.E.D.)
Burris introduces Rapid Engagement Design (R.E.D.), marking its most advanced optics. Engineered for durability, precision, and intuitive control, R.E.D. scopes…
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Hunting News
Firefield Introduces RapidStrike Red Dot: A Durable, Duty-Ready Optic Built for Real-World Use
At SHOT Show 2026, Firefield debuts the Rangepoint Laser Rangefinder and RapidStrike Red Dot Sight, built for simplicity, durability, and…
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Hunting News
Experience the Future of Optics: Holosun Takes Center Stage at SHOT Show 2026
Holosun returns to the 2026 NSSF SHOT Show in Las Vegas, Jan 20–23, showcasing new red dots, reflex optics, magnifiers,…
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Hunting News
NRA Announces 2026 Golden Bullseye Award Winners
NRA Media has announced the winners of the 2026 NRA Golden Bullseye Awards, marking the program’s 24th year.
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Industry News
TAG Precision Selects Chevalier Advertising as Agency of Record
Industry Day at the Range returns January 19, 2026, in Boulder City, offering media and attendees exclusive, hands-on testing of…
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Hunting News
Media and Attendee Details Announced for 2026 SHOT Show® Industry Day at the Range™
Industry Day at the Range returns January 19, 2026, in Boulder City, offering media and attendees exclusive, hands-on testing of…
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Shooting News
Maven Debuts Industry-First Zoom Rangefinder, the RFZ.1
Maven Outdoor Equipment expands its premium RF series with the RFZ.1, the first laser rangefinder featuring variable magnification (6x–12x). Designed…
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Hunting News
MAGVIEW® Launches New MagSafe® Compatible Phone Plate
MAGVIEW® launches a MagSafe® compatible phone plate that seamlessly connects iPhones® to its magnetic digiscoping systems. It enables fast, secure…
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Hunting News
TOP OPTICS. LEGENDARY CAMO. A PERFECT MATCH.
Vortex® launches limited-edition optics in Mossy Oak® Original Bottomland® camo, including Crossfire® HD, Diamondback® HD, and Viper® models. This iconic…
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Hunting News
NASGW Announce Nominees for the 2025 Appreciation Awards
NASGW announced 2025 Appreciation Awards nominees, honoring top optics, accessory, ammo, and firearms makers, plus leading importer and innovator, for…
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