optics
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Outdoor News
Athlon Optics Continues Partnership with Pass It On – Outdoor Mentors
Athlon Optics continues its partnership with Pass It On – Outdoor Mentors, supporting youth hunting and outdoor education through optics,…
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Hunting News
Lighter, more powerful, at a better price: The new ZEISS Conquest Apia 65
The ZEISS Conquest Apia 65 delivers bright, high-contrast images with 87% light transmission, sharp optics, and a 20–50x zoom range—offering…
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Shooting News
Vortex Renews Gold-Level Corporate Partnership
SAF announces Vortex Optics renewed its Gold-level partnership, continuing support for gun rights advocacy, plus donations for sweepstakes and sponsorship…
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Hunting News
Athlon Optics Introduces the Ares HLR Riflescope
Athlon Optics Ares HLR is a lightweight, rugged riflescope built for mobile hunters, delivering premium glass, illuminated reticle, and precise,…
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Hunting News
THE FIRST-EVER VORTEX® DREAM BUILD EXPERIENCE
Enter the Vortex Dream Build Experience by March 31, 2026 for a chance to design your custom rifle, train with…
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Hunting News
Burris Optics New Rapid Engagement Design (R.E.D.)
Burris introduces Rapid Engagement Design (R.E.D.), marking its most advanced optics. Engineered for durability, precision, and intuitive control, R.E.D. scopes…
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Hunting News
Firefield Introduces RapidStrike Red Dot: A Durable, Duty-Ready Optic Built for Real-World Use
At SHOT Show 2026, Firefield debuts the Rangepoint Laser Rangefinder and RapidStrike Red Dot Sight, built for simplicity, durability, and…
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Hunting News
Experience the Future of Optics: Holosun Takes Center Stage at SHOT Show 2026
Holosun returns to the 2026 NSSF SHOT Show in Las Vegas, Jan 20–23, showcasing new red dots, reflex optics, magnifiers,…
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Hunting News
NRA Announces 2026 Golden Bullseye Award Winners
NRA Media has announced the winners of the 2026 NRA Golden Bullseye Awards, marking the program’s 24th year.
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Industry News
TAG Precision Selects Chevalier Advertising as Agency of Record
Industry Day at the Range returns January 19, 2026, in Boulder City, offering media and attendees exclusive, hands-on testing of…
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