optics
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Industry News
SWAROVSKI OPTIK N.A. Announces New CEO for the Americas
Swarovski Optik North America appoints Roland Wolff as CEO, succeeding Albert Wannenmacher. With 17+ years at Leica and leadership roles…
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Shooting News
MDT Launches Vertical V Mount for Send It GEN2 Level
MDT launches the Vertical V Mount for the Send It GEN2 Level, enabling vertical accessory placement above or below the…
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Industry News
Steiner-Optik GmbH Named One of Germany’s Most Crisis-Resilient Companies in 2025
Steiner-Optik GmbH ranked 3rd among Germany’s “Most Crisis-Resilient Companies 2025” by Süddeutsche Zeitung, Creditreform, and SZ Institute, recognized for financial…
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Hunting News
Burris Optics Marks 50-Year Anniversary of Fullfield Riflescope
Over 50 years, riflescopes have advanced more than any firearm tech. Burris Optics has led with reliable, affordable scopes—its Fullfield…
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Shooting News
Mesa Tactical Upgrades Beretta 1301 & A300 with New Reflex Sight Mount
Mesa Tactical releases a rugged Reflex Sight Mount for Beretta 1301 & A300. Low-profile, co-witness design boosts red dot performance,…
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Hunting News
Optical Odyssey
RLVNT, short for "Solving Real Life Vexes with New Technology," creates cutting-edge optics. Founded by Navy vet Norm Kester, it…
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Industry News
NASGW Releases Q1 2025 SCOPE Report Highlighting Market Trends and Strategic Opportunities
NASGW’s Q1 2025 SCOPE Report shows year-over-year declines in shooting sports shipments, but figures still beat pre-COVID levels.
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Hunting News
ZEISS expands its SFL binocular family: The new SFL 50 for the highest hunting demands
The SFL 50 combines high-quality optics with a particularly light and compact design. ZEISS presents the new SFL 50, an…
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Shooting News
Vortex Renews SAF Corporate Partnership at Gold Level
Vortex Optics renews its Gold-level partnership with the Second Amendment Foundation (SAF), supporting gun rights advocacy through donations, merchandise, and…
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Hunting News
Firefield to Release New 10x LPVO
Firefield unveils the Rapidstrike 1-10x24 LPVO, the latest in its Rapidstrike series.
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