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Featured
AGLOW Conference Fishing Tournament returns for 3rd year; participants will fish on historic Lake Wissota.
Lincoln, Neb.(August 20, 2025) — The 69th annual Association of Great Lakes Outdoor Writers (AGLOW) Conference in Eau Claire, Wisconsin, will…
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Fishing News
New Rods at ICAST 2025
Discover the latest from St. Croix Rod and St. Croix Fly at Booth #2223. Try them out at On the…
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Fishing News
ICAST 2025: A Next-Level Legend Revealed
Perfection is fleeting, but St. Croix Rod has chased it for 77 years by pushing boundaries. The new LEGEND X2…
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Fishing News
New for 2026: Expanded Precision-Matched Performance
St. Croix’s GXR Bass launch at ICAST 2024 won Best Rod & Reel Combo. The high-performance rods and SEVIIN reels…
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Fishing News
Musky Fishing’s Missing Link
Northern Wisconsin offers the best musky fishing, and St. Croix Rod in Park Falls leads in musky rod design. Trusted…
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Fishing News
Join Us in Celebration of Anglers and Angling at One of the World’s Most-Unique Fishing Events
St. Croix Rod’s 2025 Customer Appreciation Day is June 21 in Park Falls, WI.
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Fishing News
BAM! If You Love Big Bass, the West Coast Should Be on Your Radar
PARK FALLS, WIS. (February 10, 2025) – Bass anglers paying attention have an eye on the West Coast. Many aspire…
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Fishing News
Big Expectations for Big Bass on Big Sam
Division 2 competition of the 2025 St. Croix Bassmaster Opens Presented by SEVIINstarts Thursday at Sam Rayburn PARK FALLS, WIS.…
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Fishing News
Adapt, Develop, Innovate, and Overcome
PARK FALLS, WIS. (January 28, 2025) – Young talent. There’s plenty of it to be seen, followed, and admired within…
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Fishing News
Fishing Big Baits No Longer Innovative, But This Is
St. Croix announces availability of GRASP II musky series and large-lure bass rods PARK FALLS, Wis. (January 14, 2025) –…
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