Winchester® Ammunition Expands AA® TrAAcker™ Into Sporting Clays and 20-Gauge Offerings

EAST ALTON, Ill. (Feb. 18, 2014) — In 2014, Winchester® Ammunition will extend its AA® TrAAcker™ shotshell line into the popular sporting clays offerings of 12 and 20 gauge. This provides more options to consumers to assist shooters in identifying where and why they’re missing their targets. During this process, shooters and instructors are able to visibly see where they are missing with the AA TrAAcker technology, and can easily make adjustments to correct it.

Legendary innovation at Winchester Ammunition continues with the award winning AA® TrAAcker™, the first game and target load to feature a weighted wad that actually tracks with the shot string. This allows the shooter or an instructor to quickly determine where the shooter is missing – making it easy to adjust and hit flying targets shot after shot.

“A new shooter now can learn how to lead a clay target or game bird almost immediately – that’s the results you get with AA TrAAcker,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy. “Now we’ve made it more versatile by offering the AA TrAAcker in 20 gauge, not just 12 gauge. It continues to be a great training tool for shooters, hunters, and shooting instructors, especially when youth or beginning shooters are learning every aspect of the sport.”

The secret of AA TrAAcker is in the revolutionary wad. Loaded with 1 1/8 oz. of shot for 12 gauge and 7/8 oz. of shot for 20 gauge like a standard AA shotshell, the innovative wad design includes longer, notched petals, and captures a portion of shot, which stabilizes wad spin and ensures that the wad remains in the center of the shot cloud for optimum tracking. The AA TrAAcker load is available in two highly visible colors: orange, for overcast conditions or dark backdrop; and black for clear skies or light backdrops.

AA® TrAAcker™ specifications:

Since 1965, Winchester AA target loads have set the industry standard for performance on the range and in the field. Known for the legendary High Strength Hull, Winchester AA ammunition is a favorite of reloaders everywhere.

With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II and through the years, millions of fond memories made in the great outdoors and at the range.

Known as The American Legend™, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with innovative products like Long Beard™ XR™ turkey and Defender® personal defense ammunition.

For more information about Winchester Ammunition, visit www.winchester.com, or connect with The American Legend on Facebook at Facebook.com/WinchesterOfficial.