EAST ALTON, Ill. (May 27, 2020) — Winchester® Ammunition announces the release of The Yackley 5 short film, a high-end production featuring one of the most dynamic families in the shooting sports world.
“The Yackley family is like no other when it comes to hard work, American values and a deep commitment to the shooting sports,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “We are proud that they train and compete with our ammunition, but even more importantly, they are strong ambassadors for our brand and their story is important to share.”
As members of Team Winchester, the Yackley family — Becky, Mark, Tim, Sean, Andrew — have made a name for themselves by competing at events around the globe, but also sharing their expertise through educational content.
“This film truly captures our lifestyle and commitment to the shooting sports. It’s an activity that is loaded with opportunities to build a tight-knit family,” said Becky Yackley. “We are honored to represent a legendary brand like Winchester.”
Each year, more than 50 million Americans participate in the shooting sports nationwide commanding a newfound interest in shooting sports related content. Rusted Rooster, an award-winning production company based in Midland, Michigan, produced The Yackley 5 film.
“We’ve been working with the Winchester Team for almost a decade now, and telling stories of inspiration in the world of hunting and shooting sports has always been our mission together,” said Jason Brown, co-founder and executive producer for Rusted Rooster. “The Yackley’s are a perfect combination of hard work, exceptional family values and dedication to our country that made telling their story an absolute honor.”
Winchester adds The Yackley 5 to an award-winning list of productions including films such as: The Rabbit Hunter, Mantle of Shells, Milestones, NILO and The Veteran, as well as branded TV and online series that include Winchester Legends, Winchester Deadly Passion with Melissa Bachman, Winchester World of Whitetail and Winchester Life.
About Winchester Ammunition
A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting Winchester.com or connect with us on Facebook at Facebook.com/WinchesterOfficial.
About Rusted Rooster
Founded in Midland, MI in 2011, Rusted Rooster is a full service media house driven by opportunities to tell inspirational and authentic stories that connect fishing, hunting and outdoor lifestyle brands to their audiences. Powered by their creative development team, award-winning cinematographers and edit bay storytellers, Rusted Rooster leverages linear, digital and social platforms to effectively amplify partner initiatives and messaging goals from conception through content distribution.
Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, and helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories, to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners CareSM campaign to unite gun owners and the firearms industry in this common cause. Visit GunOwnersCare.org for more information.
