Conservation News

Winchester Life™ Now Available on Outdoor Channel and Digital Platforms

Winchester announces the launch of Winchester Life™, a TV series now available on Outdoor Channel and various digital platforms.

“For millions of people throughout the world, Winchester is a way of life. It is time spent in the outdoors and experiences that will never be forgotten,” said Jason Gilbertson, director of marketing for Winchester Ammunition. “The Winchester Life series is all about sharing stories that need to be told, entertaining and educating viewers, and the positive value of the shooting sports and hunting traditions.”

The series includes rich content such as educational segments on ammunition and ballistics, epic hunting destinations, shooting sports events and personalities, and films that best represent Winchester, a brand of more than 150 years.

Winchester Life is distributed on Outdoor Channel television network, the Winchester Ammunition YouTube channel, and on For air dates and times, visit or Outdoor Channel Plus – Outdoor Channel Plus.

Winchester Life supporters include: Winchester Firearms, GSM Outdoors, Winchester Safes, Folds of Honor and Shoot United.

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 157-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting or connecting with us on Facebook at

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 157 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult. 

About Gun Owners Care

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.

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