TUCSON, AZ – As the calendar readies to turn to 2025, Riton Optics is offering peace of mind for dealers and users alike with the conversion of The Riton Promise Warranty to a fully-transferable unlimited lifetime warranty.
“As hunters and shooters ourselves, we wanted to offer the highest level of support we could to our customers, but also to our network of dealers, so they can have absolute confidence in all aspects of the Riton brand,” said Brian Young, Vice-President of Sales at Riton.
The Riton Promise Warranty will require no proof of purchase to exercise and will cover any manufacturer defect as well as accidental damage or breakage. The warranty will cover variable power optics, binoculars, spotting scopes, and unlike many other brands, red dot optics as well.
“We stand behind our products,” said Chris Varas, Assistant Director of Product Research and Development. “When we looked at our processes, we were already going above and beyond for our customers anytime we could. We were already functioning like this, because a quality customer experience matters so much to us, but we weren’t promoting it. There just wasn’t any reason not to do this,” he concluded.
Like all unlimited lifetime warranties, there are exclusions to what is covered, such as loss, theft, or deliberate damage.
“Riton customers can focus on what matters without worrying how the brand will support them if something goes wrong. That’s what matters,” concluded Young.
You can view the details of the new warranty at www.ritonoptics.com/warranty-info/
About Riton Optics – Riton Optics delivers products designed specifically to help hunters and shooters tackle their challenges, overcome their obstacles, and facilitate their successes. For more than a decade Riton has committed itself to solving the problems and answering the demands of our customers. That legacy continues with products as dynamic and rugged as the people who use them. From scopes and red dots to binoculars and spotting scopes, mounting solutions and accessories Riton has your optics solution. Choose Riton and See the Difference.
