NEW ULM, MN — The 2025 ATA Show made an unforgettable return to Indianapolis, Jan. 8-10, solidifying itself as the must-attend event for the archery and bowhunting industry. Connecting thousands of retailers with new and established companies throughout the industry, attendees were able to gain a front row seat to the latest products, exclusive order writing opportunities and unmatched networking and education—an experience you can only find at the ATA Show.
“The ATA Show is the best place for retailers to see, touch and test hundreds of new products and innovations,” said Jeff Poole, ATA president and CEO. “From the new business being conducted to the new and renewed relationships, the passion and energy of the archery industry was on full display.”
Celebrating innovation and excellence was also a focal point of the show. During the New Product Launch Unveiling and Happy Hour, eager showgoers gathered to network and view the hottest products of 2025 as they were unveiled for the first time. Excitement continued the following day at the Industry Celebration event, where more than 1,300 members came together to honor the industry’s best, including 2025 Impact Award winners Colin Berg and M.J. Rogers, for their outstanding contributions to archery and bowhunting. Country music star Tyler Farr also took the stage, delivering an unforgettable performance, and winners of the New Product Launch were revealed:
– Gold: Xpedition Archery, LLC | X-Lite 32 Bow
– Silver: Striver Gear | Quick Release Bino Harness
– Bronze: NILCH’I | Wind Detection Accessory Holder
The New Product Launch also highlighted six category-specific awards, including best new bow, broadhead, release, technology, gear and accessory. For additional details and to view the full list of New Product Launch award recipients, click here.
Educational opportunities spanned all three days of the show and included the Morning Seminar Series, Coffee Talks and The Archery and Bowhunting Summit. The Summit brought together industry professionals, state wildlife agencies and NGOs to focus on key issues specific to the federal excise tax, archery participation trends, recruitment strategies and much more.
The sold-out ATA Certified Bow Technician practical was another show highlight, with 38 new bow technicians earning their certification. Learn more about the Certified Bow Technician program and view upcoming assessment dates here.
The ATA Show will return to Indianapolis through 2028. Mark your calendar to join us at next year’s event taking place Jan. 7-9, 2026.
Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
