Winchester® Continues Partnership with Austin Dillon and Richard Childress Racing in 2026

CLAYTON, MO (January 29, 2026) — Winchester Ammunition, The American Legend, will continue its support of Richard Childress Racing (RCR), driver Austin Dillon and the No. 3 Chevrolet in the NASCAR Cup Series in 2026.
 
“For more than a century, Winchester has stood as an enduring symbol of American craftsmanship, freedom, and responsibility,” said Brett Flaugher, President of Winchester Ammunition. “Our legacy is rooted in supporting the shooting sports, responsible hunting, and conservation efforts that protect our nation’s outdoor traditions for future generations, while proudly supplying small-caliber ammunition in service of the U.S. military. Our relationship with the No. 3 car reflects our shared commitment to patriotism and conservation. We’re proud to promote our rich heritage to race fans across the country.”
 
Winchester will continue as an anchor brand alongside Bass Pro Shops on Dillon’s No. 3 Chevrolet in 2026, beginning with the NASCAR Clash at Bowman Gray Stadium on Sunday, February 1, 2026. The race airs live on FOX at 8 p.m. ET.

For a full list of races and to find out how to tune in, visit the NASCAR Cup Series schedule. Follow @winchesterammunition for updates throughout the season.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult. 

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.