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AmChar Wholesale Launches New Website to Streamline Dealer Ordering Process

Rochester, NY — On October 1, 2020, AmChar Wholesale, in partnership with coreWARE, a multifaceted website developer and a leader in e-commerce and point of sale solutions in the firearms industry, launched a brand new website.

AmChar Wholesale has achieved significant progress in the past six months, and the new website is just one aspect of the wholesaler’s growth. The upstate NY distributor opened a secondary distribution point in McDonough, Georgia to help disperse fulfillment efforts. In addition, AmChar has added several new brand offerings including Havalon Knives, Cross Armory, Hothands, Byrna Technologies, Exothermic Technologies, JTS/Xisico, NightStick, Timney Triggers, Baschieri & Pellagri (ammunition) and USA Patriots (hand sanitizer).

The new website replaces the current website and can be accessed by current and potential dealers at Dealers who have an existing business relationship with AmChar will be able to use their current login credentials to place an order. New dealers will have the opportunity to submit their information through the website. 

This cutting-edge website makes the ordering process much simpler for the customer by offering new features and upgrades. Dealers can now apply multiple filters to find the exact product that they are looking for. They have the option to search by manufacturer from A-Z, choose from a wide variety of different categories, and narrow results by showing only items that are in stock. Once the dealer logs in, they can save their payment information for future orders and save a Wishlist and populated “Cart”. 

Another feature of the new website is the addition of a significant number of product photos and information. AmChar now has a large database of firearm industry photos and specifications at their disposal that will be constantly used to populate the new website.  In addition, they have added UPCs to product listings. The marketing team at AmChar Wholesale will be constantly adding and updating products on the new website to ensure dealers will receive a seamless experience every time. These changes are only the first stage of the new website implementation. More advancements are in the works to make the dealer buying experience even better in the months to come.

“At AmChar, we are always looking for ways to grow and improve,” says Tony DiChario President and CEO. “We believe the new dealer website will result in a better buying experience for everyone involved, and we look forward to continuing to serve our customers with these improvements.”

For more information on AmChar Wholesale, please visit or call 1-800-333-0695.

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