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American Sportfishing Association Elects Board of Directors Members for 2023

Industry leaders bring experience and perspective to address issues that impact the recreational fishing industry and fisheries conservation

Four members of the American Sportfishing Association (ASA) were elected to fill two At-Large seats and two regional seats on the board of directors. Their three-year terms begin October 1, 2022. ASA is the national trade association that represents the sportfishing industry. 

The association has six regions: West, South Central, Great Lakes, Southeast, Northeast and Northern Plains and Inter-mountain. Each member company or organization is assigned to the region where that member’s principal business is located.

Elected to the At-Large board seats:

  • Ken Eubanks – CEO, Rather Outdoors 
  • Daniel Nussbaum – President, Z-Man Fishing Products, Inc. 

Elected to the Regional board seats:

  • Todd Hammill – CEO, Wired2Fish; Northern Plains and Inter-mountain 
  • Mike Powell – General Manager, Mason Tackle; Great Lakes

“I congratulate Ken Eubanks, Todd Hammill, Daniel Nussbaum and Mike Powell on their elections and welcome them to their first terms on the board of directors,” said ASA President Glenn Hughes.

“They are dynamic leaders, industry veterans and steadfast advocates for our industry and our association,” noted Hughes. “I look forward to working with them and thank the entire board for their time and service to the industry and to the greater recreational fishing community.”

ASA also welcomes Bruce Stanton, Vice President and General Manager of PRADCO Fishing, to the board of directors, replacing Larry Roberts who recently left Academy Sports to pursue other interests. Stanton had previously served on ASA’s board of directors.

Ken Eubanks is CEO of Rather Outdoors, which owns Lew’s, Strike King and ZEBCO, among other brands. Eubanks previously worked for Pure Fishing as Senior Vice President/General Manager, North America, and was also an Exofficio board member.

Todd Hammill is CEO of Wired2Fish, Inc. Hammill has served on ASA’s Finance and Market Insights committees.

Daniel Nussbaum is President of Z-Man Fishing Products, Inc. Nussbaum currently serves on the Trade Show, Market Insights and Marketing committees.

Mike Powell is General Manager of Mason Tackle, Ed Cumings and Fishing Tackle Grab Bag. Powell is a third-generation leader of his family’s small tackle businesses. He has served on the Trade Show and Market Insights committees.

The current members of ASA’s board of directors are:

Executive Committee: Jesse Simpkins, St. Croix Rod, Chairman; Phil Lillo, Don Coffey Company, Vice Chairman; Dan Ferris, Midwest Outdoors, Secretary; Dan McDonald, Yakima Bait Company, Treasurer; Patrick Gill, TackleDirect, At-Large; and Chris Megan, On The Water, LLC, Immediate Past Chairman.

Board members – Diane Bristol, Simms Fishing Products; Dave Bulthuis, Pure Fishing, Inc; Charlie Davis, Plano Synergy; Peter Foley, Boone Bait Company, Inc.; Carey Graves, Daiwa USA; Kenneth Hammond, The Hammond Group; Frank Hugelmeyer, National Marine Manufacturers Association; Kirk Immens, Sportco Marketing, Inc.; Mike Jackson, Wright & McGill Company; Matt Jensen, Rapala USA; Dave Pfeiffer, Shimano North American Fishing, Inc.; Casey Shedd, AFTCO Manufacturing, Inc.; Bruce Stanton, PRADCO Fishing; and Eric Sutton, Florida Fish and Wildlife Conservation Commission.

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association committed to representing the interests of the sportfishing and boating industries as well as the entire sportfishing community. We give the industry and anglers a unified voice when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring economic, conservation and social values of sportfishing in America. ASA also gives America’s 55 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through Keep America Fishing, our national angler advocacy campaign. America’s anglers generate more than $50 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for 825,000 people.

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