Hunting News

APEX Ammunition Partners with Wild Upland

APEX Ammunition, makers of premium, handloaded, ultra-high-density Tungsten Super Shot (TSS) shotshells, is pleased to announce its partnership with Wild Upland – Outdoor Sportsman Group’s new upland hunting adventure show. Hosted by Kali Parmley, Editor-in-Chief and Associate Publisher of GUN DOG magazine, and Associate Editor Nathan Ratchford, Wild Upland takes viewers on journeys through America’s untamed landscapes in pursuit of wild birds. These epic adventures unfold behind beloved bird dogs as eager for the hunt as their handlers.

“We started APEX Ammunition because of our passion for wingshooting and desire to create the best shooting experience possible, so Wild Upland is a perfect fit for us,” said Jason Lonsberry, CEO, APEX Ammunition. “Wild birds are fast and tough and the patterning performance and knockdown power of our 18.1 g/cc TSS shotshells provide a real advantage. Plus, we love how this show focuses on hunting experiences with friends – both human and canine. It’s beautiful.”  

Wild Upland takes viewers in pursuit of Hungarian partridge and California quail in Idaho, Mearns and scaled quail in Arizona, wild pheasant in South Dakota, swans and ducks in Utah, and ruffed grouse in Maine, among other species in various locations across the country.

“We wanted to step away from the norm and create a unique TV show that showcases passionate people, unique places, and most importantly, faithful bird dogs behind the sport we love most: upland hunting,” said Parmley. “APEX Ammunition is dedicated to all wingshooters, including those who walk the uplands and those in the duck blind, and it was a natural partnership for them to join Wild Upland. They understand what passionate hunters need in the field and also share the same love and dedication for hard-charging sporting dogs that we do.”

As the stories unfold, viewers will experience the thunder of wild covey flushes, good hits and misses, the laughs and warmth of friendships, and the art of hunting birds over dedicated gun dogs doing what they love most.

Wild Upland’s heart-pounding adventures begin airing on the Outdoor Channel Tuesday, April 18, at 6:30 p.m., 10:30 p.m., and 2:30 a.m. on April 19 with new episodes every Tuesday through June 20, 2023. For more information visit Wild Upland.

About APEX Ammunition

What started in 2017 with a few handmade shells for a hunting trip with buddies has become an obsession to provide wingshooters with the absolute best performing ammunition possible. Founded by U.S. Veterans and hunting enthusiasts in the great state of Mississippi, APEX Ammunition pioneered the commercial application of ultra-high-density Tungsten Super Shot to create the hardest hitting, most accurate shot loads in the business. The driving principle behind the company’s continued quest for innovation and better performance is its commitment to delivering a hunting experience like no other. For more information, visit

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