Industry News


New Ulm, MN — The Archery Trade Association announces Eric Dobberfuhl as its new sales manager. Dobberfuhl joins the ATA with 12 years of experience managing sales teams, exceeding sales goals and driving significant revenue growth for his employers.

In his role, Dobberfuhl is responsible for sales and sponsorships connected to the ATA Show and ATA’s membership programs and services. He also helps develop the strategic plan for the annual ATA Trade Show sales plan and leads budget development for all Trade Show sales and sponsorship areas. Dobberfuhl will serve as the primary contact for ATA members regarding booth space, sponsorships and advertising for the ATA Show. 

“Eric will be an asset to the ATA team and we’re glad to have him on board,” said ATA President and CEO Jeff Poole. “He comes to us with an extensive sales background and his knowledge will be essential to advancing ATA’s mission.”

Before joining the ATA, Eric was an account executive at Orion Talent, a sales manager at Gerald Printing and a project manager at Swisher International. He holds an MBA with an emphasis in project management and serves as a captain in the Army National Guard, where he is a helicopter aviator. Eric is also an avid bowhunter and enjoys the sport’s many challenges and rewards. Click here to read Dobberfuhl’s full bio to learn more about his career and interests. 

Dobberfuhl started with the ATA on July 10 and has immersed himself in learning about ATA members and the ATA Show’s inner workings. He’s most excited about growing and developing the ATA Show and finding ways to help the archery and bowhunting industry expand. 

ATA members can contact Dobberfuhl at (507) 233-8142 or to discuss ATA Show sponsorship opportunities.

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

Related Articles

Back to top button