Industry News


New Ulm, MN — The Archery Trade Association hired Kim Watson as the new director of membership. Watson joins the ATA with 14 years of experience developing and managing membership programs and services.  

In her role, Watson will develop, direct and execute the ATA membership strategic plan and budget. She will also collaborate with stakeholders and work with sales and marketing teams to develop business objectives, concepts, deliverables and timelines necessary to achieve membership goals. Watson will serve as the primary contact for ATA members regarding ATA membership applications, renewals, benefits and programs. 

“We’re honored to have Kim join our team,” said ATA President and CEO Jeff Poole. “She comes to us with a deep background in membership and will be a valuable asset to our Association and members.” 

Before joining the ATA, Watson led the membership team at the National Independent Automobile Dealers Association and spent the preceding 12 years as the membership director at the Dallas Bar Association. Click here to read Watson’s full bio to learn more about her career and interests. 

Watson started with the ATA on June 12 and has already familiarized herself with ATA programs, ATA-member benefits, the renewal process and the online member portal. She looks forward to using her skills and expertise to help advance the ATA’s mission and hopes to help ATA members understand and take advantage of their ATA-member benefits.  

ATA members can contact Watson at (507) 233-8133 or regarding membership or benefit questions.

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

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