Bowhunters United Announced as Presenting Sponsor of the 2026 Archery & Bowhunting Supershow
NEW ULM, MN — The Archery Trade Association is proud to announce Bowhunters United as the presenting sponsor of the Archery & Bowhunting Supershow, taking place Jan. 9-10, 2026, in Indianapolis as part of ATA Show Week.
The Archery & Bowhunting Supershow is a new, public-facing event designed to bring together archery and bowhunting enthusiasts from around the country for two days of excitement, education and community. The show will feature hundreds of exhibitors, hands-on product demos and shooting lanes, seminars, celebrity appearances and much more. All of this will take place alongside the S3DA Indoor Open and NFAA Rushmore Rumble archery tournaments.
As the presenting sponsor, Bowhunters United will help deliver an unforgettable experience for attendees. Bowhunters United is a national consumer organization dedicated to protecting the future of bowhunting, preserving bowhunters’ rights and strengthening participation in the sport. Their support ensures that the Archery & Bowhunting Supershow will not only be a celebration of the sport but also inspire the next generation of bowhunters.
The 2026 Archery & Bowhunting Supershow marks the first-ever opportunity for consumers to experience the energy of ATA Show Week firsthand. Whether you’re a seasoned bowhunter, recreational shooter or simply new to the sport, the Supershow offers something for everyone — from product demonstrations and educational sessions to live competitions and exclusive giveaways. Plus, every attendee will receive a free Bowhunters United membership with their ticket purchase, giving them access to exclusive advocacy updates, industry news, gear discounts and more.
The Archery & Bowhunting Supershow, presented by Bowhunters United, will be held at the Indiana Convention Center in downtown Indianapolis.
ATA Show Week, taking place Jan. 6-11, 2026, features six can’t-miss events under one roof, making it the world’s largest celebration of archery.
- Jan. 6: ARRO Hot Show and NABA Show
- Jan. 7-8: ATA Trade Show
- Jan. 9: S3DA Indoor Open
- Jan. 9-10: Archery & Bowhunting Supershow
- Jan. 9-11: NFAA Rushmore Rumble
To learn more about the Archery & Bowhunting Supershow and purchase tickets, visit archerytrade.org/supershow. General ATA Show Week information can be found at atashow.com.
For exhibitor information, media inquiries or sponsorship opportunities, contact info@archerytrade.org.
Bowhunters United
Bowhunters United is a national consumer organization dedicated to uniting bowhunters and protecting the future of bowhunting. BU works to promote the sport, preserve access to public lands, advocate for conservation and wildlife management and ensure that bowhunters have a strong collective voice. Learn more at bowhuntersunited.com.
Archery Trade Association
Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
