BRANSON, MO – Many changes have taken place in Branson’s tourism scene during the last decade and a half, but there has been one constant there to tell the story. That constant is Lynn Berry, this year’s Missouri Tourism Hall of Fame inductee .
Whether focused on attractions in Branson, supporting an initiative to spotlight the Ozarks or working on a Division of Tourism project, Lynn Berry knows how to bring attention to Missouri. Thanks in large part to her efforts, Southwest Missouri has been featured on The Today Show, its golf courses have achieved national recognition and its attractions have been the focus of countless television and print features.
Lynn joined the staff of the Branson/Lakes Area Chamber of Commerce and CVB in 2007 as its Public Relations Director. In 2012, she became the organization’s Director of Communications. For Lynn, good PR comes down to forging strong relationships with the news media and travel journalists.
Along with the Branson community, Lynn garners much love and respect from her peers, who describe her as upbeat, professional, willing to offer advice and exchange ideas. As a PR practitioner, Lynn’s efforts speak for themselves. She has helped generate more than $180 million in ad value during the last 10 years.
In addition, she knows how to deal with challenges. Lynn was a leading voice when the Branson area was hit by a tornado a decade ago, and during the pandemic-impacted year of 2020, her work to support tourism gave the Branson CVB a 46-to-1 return on its public relations investments.
While she is used to garnering headlines for others, Lynn’s passion for promoting Missouri and the impact she has had on the statewide tourism industry truly are front-page news. Lynn will be inducted into the Missouri Tourism Hall of Fame on Thursday, October 5, 2023.
Congratulations to Lynn Berry, the 2023 Missouri Tourism Hall of Fame inductee.
Since 1994, Missouri Outdoor Communicators have been telling stories about, as well as promoting, the great outdoors. MOC is a group of professional journalists, authors, bloggers, photographers, videographers, biologists, naturalists, companies and communities intent on celebrating the plethora of outdoor adventures that can be enjoyed in the great state of Missouri and throughout the Midwest.