20090822_RockyMnt_processMISSOULA, Mont.—Two bucking bulls named for the Rocky Mountain Elk Foundation are debuting at Professional Bull Riders (PBR) events nationwide in 2010.

The bulls, RMEF Bugle and RMEF Elk Country, are owned by Jeff Robinson Bucking Bulls, one of PBR’s top stock contractors and owner of the 2007 PBR world champion bull, Chicken on a Chain.

An avid elk hunter, conservationist and supporter of RMEF, Jeff Robinson said, “I am extremely excited about our partnership with RMEF. My family loves to hunt and RMEF is making sure everyone has that opportunity well into the future.”

His two rookie bulls, challenging the world’s toughest cowboys in the Built Ford Tough Series events held around the country and televised on VERSUS, will help over 100 million PBR fans get better acquainted with RMEF and its mission. The organization recently topped 5.7 million acres enhanced and conserved for elk and other wildlife.

RMEF Vice President of Marketing Steve Decker said, “RMEF Bugle is shaping up to be an awesome bull. In his first two outs, in Baltimore in early January, he bucked off two of the best riders in the business and earned bull scores of 44 and 44.5 out of 50.”

That bull will continue to appear in PBR eastern events, while RMEF Elk Country will begin a tour of PBR western events later this year.

Fans will have chances to win RMEF merchandise at PBR events, cheer for cowboys to win RMEF apparel and rifles, and keep an eye open for RMEF logos and messages on PBR event banners, signage, exhibits, stock trailers, crew shirts, advertising and more, all thanks to Robinson’s generosity and conservation spirit, said Decker.

RMEF and PBR launched a “Cowboys for Conservation” promotion in 2007. Various components of the partnership have raised more than $200,000 and immeasurable public awareness of conservation.


About the Rocky Mountain Elk Foundation:

Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.7 million acres—a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.