Hunting News

Chief Upland Introduces The World’s First Ever Customizable Front-Loading Hunting Vest

Manitowoc, Wisc. (Dec. 3, 2020) Whether you enjoy hunting pheasant, chukar, quail, rabbits or any other upland or small game, Chief Upland’s NEW Over/Under customizable, front-loading vest is the answer to making your next hunt enjoyable, comfortable, organized, and most importantly—built just for you.

Chief Upland has teamed up with strategic developers, gear designers and apparel engineers across the globe to design and develop the Over/Under vest.

“Through factory relationships with experts in the apparel industry, we’re able to produce and bring our market-disrupting gear to the hunting world at remarkably valuable and affordable prices,” said Jake Lindemann, founder and CEO of Chief Upland.

The Over/Under vest system allows the user to create as much storage as he or she wants by attaching pockets to the laser cut MOLLE/PALS compatible panels where you feel is easiest to access the items you carry out in the field.  The vest is also versatile, lightweight and comfortably carries the weight on top of your hips to eliminate neck, shoulder and back fatigue. 
Over/Under Vest Key Features:

  • Customizable storage
  • Universal fit (waist sizes ranging from 29” to 50”)
  • Durable materials include 1000D Cordura®, Hypalon and leather accents, and rip-stop lining
  • Lightweight at 2.56 lbs.
  • Waterproof and briar-proof
  • Colors: Blaze orange and Earth tone
  • MSRP: $159 (attachments sold separately)

Whether it’s hunting vests, apparel, hydration reservoirs or waterproof MOLLE attachments, Chief Upland offers products that are ideal for many small game hunting adventures, particularly upland game.

“Our time is invested to help our customers keep up with their dogs in the field, stay organized and comfortable, and hunt until their hearts are content…rain or shine, prairie or mountain,” said Lindemann.

Chief Upland is built to continue its innovation in game-changing upland gear.

For more information about the Over/Under vest system and all of Chief Upland’s products, visit

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