Oconto, WI (September 10, 2025) – Cruisers Yachts, a premier American yacht builder with more than 70 years of heritage, is proud to announce the launch of its newest fleet, the VTR. Designed and built in Ocanto, Wisconsin, the VTR line redefines what it means to explore the water, combining rugged capability and yacht-level craftsmanship.
The fleet debuts with two models: the 38 VTR, featuring an open cockpit, and the 38 VTR EC, which boasts an enclosed cockpit with climate control for all-weather boating. Both are powered by Mercury Verado® outboards, with twin 300hp or 400hp engines, providing boaters with the flexibility to match their lifestyle and performance needs.
“The VTR is more than just a new boat—it’s a new way to think about boating,” said Mark Pedersen, President of Cruisers Yachts. “We’ve created a platform that delivers yacht-level quality in a versatile, family-ready package. It’s where luxury meets utility, and it’s built right here in the U.S. for the next generation of boaters.”
The 38 VTR reflects Cruisers Yachts’ dedication to designing boats that are as functional as they are refined. Key features include a single-level deck, dedicated cooler storage, wide walkways, deep gunwales for added safety, and a fully private head with shower. Multiple layout configurations allow boaters to choose a design that best suits their intended use of the boat, whether for entertaining, cruising, or adventure. Every detail is engineered with purpose, delivering comfort, confidence, and convenience for those who want to make the most of their time on the water.
At the heart of the VTR is an innovative hybrid stepped hull, developed in collaboration with DLBA Naval Architects. Purpose-built for stability and performance, the hull offers smooth handling, quiet operation, and superior sight lines.
“The VTR’s hull is a masterclass in balance,” said Christopher Swanhart, PMP, Director of Recreational Boats at DLBA Naval Architects. “We engineered it to deliver efficiency, predictable response, and a smooth, stable ride in all conditions, so owners feel secure and in control.”
By leveraging vertical integration and its yacht-building expertise, Cruisers Yachts delivers a boat that combines durability, functionality, and refined craftsmanship. The VTR brings the company’s yacht-level design and build standards into a versatile, adventure-ready fleet designed for today’s boaters.
“This fleet was designed around our customers,” added Josh Delforge, VP of Operations and Engineering. “They asked for a boat that was stylish, functional, and capable, without compromising comfort. The VTR delivers on all fronts.
The Cruisers Yachts VTR fleet is available now through authorized dealers nationwide. For more information, head to https://www.cruisersyachts.com/vtr.
ABOUT CRUISERS YACHTS
Founded in 1953 and headquartered in Oconto, WI, Cruisers Yachts is known as one of the world’s premier providers of midsize luxury pleasure yachts and produces models from 34 to 60 feet. Cruisers Yachts’ parent company, MarineMax Inc. (NYSE: HZO), is the world’s largest recreational boat and yacht retailer. For additional information on Cruisers Yachts, please visit: cruisersyachts.com.
