Duck Commander, a proven leader in duck call manufacturing has announced that Murray Road Agency will be its marketing agency of record.
Murray Road will be responsible for the day-to-day public relations efforts and media buying for all Commander brands; Duck Commander, Strut Commander, Fin Commander and Buck Commander.
“It’s like getting the band back together again,” said Justin Martin, general manager for Duck Commander. “We’ve worked closely with several employees at Murray Road for a number of years. We know they understand the outdoor industry, they know our brand, they’re creative and they have what it takes to help us tell our story and promote Commander products.”
Duck Commander was built on passion, pride and faith. While it’s known for developing the best calls for hardcore hunters for nearly 50 years, it’s a brand that speaks to more than just the waterfowler. It represents a way of life; one of faith, family and the opportunity to live off the land.
“Personally, it is great to work directly with the entire team again,” said Tim Brandt president of Murray Road Agency. “Duck Commander has been a trusted name in the hunting and shooting industry since the 70s, and are recognized worldwide for developing dependable products, delivering expert tips and tactics and for entertaining their loyal fans. We are honored to be awarded this responsibility and look forward to helping all the Commander brands connect with customers in new ways.”
Murray Road, located in Charleston, S.C., uses a combination of experience, strategic direction, data-driven decisions and passion to deliver difference-making growth for their clients. Whether they’re responsible for one area or multiple functions, Murray Road always looks to maximize opportunities and improve performance across the board. Murray Road’s differentiation is seen in approach, consistency and ability to make a difference each day.
For more information about Duck Commander and its products, visit duckcommander.com or call 318.387.0588.
For more information about Murray Road Agency, and its services, visit www.murrayroadagency.com or call 843-410-2739.
