Industry News


Engagement of Outdoor Marketing International in Replacement

Superior, WI — FeraDyne® Outdoors, manufacturer of more than 20 industry-leading brands, announces the retirement of International Sales Manager, Lennie Rezmer, and the resulting transition of International Field Representation to Outdoor Marketing International (OMI).  

Leaving behind a storied, 48-year legacy as a critical part of the archery industry’s most influential brands, Rezmer is set to retire at the end of 2020. 

“When I first started, the compound bow didn’t even exist,” Rezmer said. “I’ve seen a lot of great changes and innovation in archery over the years—and I’ve traveled around the world because of it. I’m eager to pass the torch to OMI and enjoy more time in the field shooting, hunting and making new memories with my family, friends and grandchildren.”

In a seamless transition, Rezmer’s duties will be assumed by OMI, a hand-selected group of sales professionals whose territory coverage will include the entire globe, with the exception of North and South America. “I’m very impressed with the team at OMI and know they’ll continue the tradition of service, account management and development that I initiated more than 36 years ago during the humble beginnings of GameTracker,” said Rezmer. 

For the remainder of the 4th quarter, Rezmer and OMI will work in concert to facilitate the transition – ensuring all of FeraDyne’s valued customers are brought to awareness of their new sales contact(s), while fully initiating OMI to the entire portfolio of FeraDyne brands. OMI will be tasked with International Sales of the entire FeraDyne portfolio of brands with emphasis both on target archery and hunting. Their sales staff and office support team have earned the group an exceptional reputation worldwide.

“I’ve worked with OMI since Peter started the group, and they’re second-to-none in a global sales capacity and overall integrity,” said FeraDyne CEO Todd Seyfert. “The addition of our archery brands to their strong portfolio is a natural fit. Though Lennie leaves big shoes to fill, I have full confidence the team at OMI will excel at providing FeraDyne’s customers the level of excellence they have come to expect during Lennie’s long and successful career.”

About OMI

OMI is a German-based dynamic international sales force whose offices are located 87 miles east of the Frankfurt Airport. Conducting business around the globe, they’ve developed strategic practices with the necessary sensitivity and skills to deal with different cultures and business ethics encountered on an international scale. Their emphasis on scientific market research and worldwide marketing concepts that reward proactive customers has led to the development of a deep level of understanding for aspects of international distribution of firearms and sporting goods. 

About FeraDyne Outdoors

FeraDyne® Outdoors is the manufacturer of the leading brands of Axe® Crossbows, Rage® broadheads, Muzzy® broadheads, Muzzy® Bowfishing, Carbon Express® arrows and accessories, Nockturnal® lighted nocks, TruFire® releases, Block® targets, GlenDel® targets, Shooter™ 3D targets, Black Hole™ targets, Hurricane™ bag targets, IQ® Bowsights, Sure-Loc® Archery Products, S4Gear™, Gorilla Gear, Eastman Outdoors®, Apple Archery®, Rocky Mountain Archery, Wac’Em® Archery and Covert® Scouting Cameras. FeraDyne Outdoors is engineering the evolution of technology across all bowhunting categories and is located at 1230 Poplar Avenue, Superior, WI 54880. For more information please visit

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