Will Focus on Continued Company Growth and New Products/Technology;
Sales, Marketing, and Customer Services Areas Will Come Under His Leadership
SAN MARCOS, CA (March 20, 2023) – Fieldsheer, a technology company that produces high-quality, temperature-controlled apparel under the Mobile Warming® and Mobile Cooling® brands, announces that John Cacopardo has been named Chief Revenue Officer (CRO).
As CRO, Cacopardo will lead the company’s sales, marketing, and customer service efforts. Prior to his new role, Cacopardo served as Senior Vice President for Mobile Warming, one of the company’s two lines of temperature-controlled apparel. Before that, he held the position of Executive Vice President, Sales and Business Development, where he was tasked with reinvigorating both Mobile Warming and Fieldsheer back to greater relevance.
In broader terms, Cacopardo is being entrusted with a mission to align all the company’s departments for future growth. He already has a solid head start: Fieldsheer had a record-breaking year in 2022, posting its highest revenues in the company’s history. This was not only a result of solid management, but greater awareness of the Mobile Warming line by both retailers and consumers. Plus, the addition of the Mobile Cooling line – a line of apparel that can lower a person’s temperature by up to 5 degrees – played an integral role in the revenue boost.
During the year, Fieldsheer also signed some high-profile marketing deals – one with the Buffalo Bills of the National Football League, the other with Meyer-Shank Racing. Cacopardo will continue to pursue similar deals to increase the brand’s exposure as well as promoting the category of temperature-controlled clothing to consumers unaware of its existence.
Cacopardo is enthusiastic about his new role and the responsibilities that come with it. “There are a large number of people who aren’t familiar with the concept of temperature-controlled clothing, and our marketing efforts going forward will help familiarize them with it,” he said. “Educating the consumer to this category significantly increases our potential market.
“At the same time, we will be highlighting the features and benefits of our two lines. This will help the consumer understand exactly what separates Fieldsheer from competitive products, particularly as we develop newer products and enhance the technology behind them. With the increase in awareness about both the concept and our brand specifically, the growth potential for Fieldsheer is staggering.”
ABOUT FIELDSHEER
Established in 1978, Fieldsheer was the first company to introduce heated motorcycle apparel for chilly rides in unpredictable conditions. Today, it is unlike any other heated apparel company – because it is a technology company. Their Mobile Warming line is a technology platform, the only heated apparel company in the U.S. market that owns its full supply chain, from hardware R&D, battery design, to cut-and-sew, and app development. Besides its Mobile Warming line of Bluetooth-operated apparel and accessories, Fieldsheer also produces Mobile Cooling, a line of clothing that not only cools the wearer through the use of drirelease® technology “built into” each thread of fabric but also provides odor-fighting and sun-protection properties. For more information, visit https://fieldsheer.com/.
