Fishing News
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Buckeye Piggyback Arrives
The new Piggyback from Buckeye Lures adds lifelike action to soft plastic minnows. Its top-weight design attaches easily, making even…
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Yamamoto Unveils Fuzzy Senko, Fuzzy Nuki
Yamamoto adds a twist to its classics with the new Fuzzy Senko and Fuzzy Nuki—revamped versions of the original Senko…
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Frog Factory Releases Sonic Boom
Frog Factory's new Sonic Boom delivers top-tier performance for anglers. Built tough with no shortcuts, it's designed to handle the…
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Bucca Brand Adds 5″ Bull Shad
The 5" Bull Shad by Bucca Brand is a larger, ABS-built version of the Baby Bull Shad—an affordable way to…
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SteelShad Launches Jiggin’ Spoon
The new SteelShad Jiggin’ Spoon is built for anglers who value wobble. Its perfect side-to-side action is designed to trigger…
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New Rods at ICAST 2025
Discover the latest from St. Croix Rod and St. Croix Fly at Booth #2223. Try them out at On the…
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Z-Man® Unleashes the SWAG™
Like a five-tool baseball player, Z-Man®'s new SWAG LT swimbait excels in every category—power, precision, and versatility—making it a rare,…
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Ridgerunner Launches Revolutionary Platform Transforming How Fishing Brands Sell Online
Ridgerunner launches a no-commission e-commerce platform for the fishing industry, offering branded stores, AI tools, and compliance automation tailored for…
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Northland Expands Smeltinator
Northland Tackle expands its lineup of the popular Smeltinator Jig and Smeltinator Underspin, offering anglers more options for effective, versatile…
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Big Bite Baits Salt Sweeper Swing Head Arrives
Big Bite Baits' new Salt Sweeper Swing Head is a tough, saltwater-ready lure built for inshore fishing. Designed with West…
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