Fishing News
-
Northland Adds Buck-Shot Colors
Northland Tackle upgrades its iconic Buck-Shot Rattle Spoon with 4 vibrant new colors, giving anglers more ways to match the…
Read More » -
Yamamoto Shinobi Grub Arrives
The 3.5" Yamamoto Shinobi Grub features double-tail action and versatile design, ideal for multiple fishing styles. Pro angler Brent Ehrler…
Read More » -
Buckeye Lures Expands G-Stroll Offerings
Buckeye Lures' G-Stroll quickly became a go-to lure after launch. Anglers wanted more hook sizes—and Buckeye delivered, expanding the lineup…
Read More » -
Big Bite Introduces Swimmer Ball Head
Big Bite Baits designed the Swimmer Ball Head jig to be straightforward, effective, and reliable—built to perform without any gimmicks.
Read More » -
A StarZ Is Reborn
Z-Man’s new PrawnStarZ LB debuts at ICAST 2025 with a 3.5" unrigged shrimp lure. Built for versatility, it mimics real…
Read More » -
Buckeye Lures Debuts Select Spinnerbait
Buckeye Lures’ new Select Spinnerbait delivers the total package with precision wire diameters, optimized blade spacing, and realistic scale-patterned blades…
Read More » -
Bill Lewis DR 24
The DR 24 is Bill Lewis Fishing’s latest deep-diving crankbait, designed to plunge to depths of up to 24 feet—ideal…
Read More » -
ICAST 2025: A Next-Level Legend Revealed
Perfection is fleeting, but St. Croix Rod has chased it for 77 years by pushing boundaries. The new LEGEND X2…
Read More » -
Spanish Fly Returns: Outdoor America and Krissy Wejebe Team Up to Revive the Iconic Outdoor Series
Iconic fishing show Spanish Fly returns in 2026, revived by Krissy Wejebe and Outdoor America. Co-hosted by James Marko, it…
Read More » -
Fishe Gear and Apparel
Fishe empowers women with bold, functional outdoor apparel. Its new FisheWaters collection blends style and performance for fishing, kayaking, and…
Read More »